While the focus of makeup packaging is mostly on presenting colour and appearance, skincare packaging has a different focus. To ensure purity and efficacy, these formulas have more precise packaging requirements. Given that skincare goes deeper than makeup (literally), it makes sense that customers would be pickier about all details, including packaging.
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Why Does Skincare Packaging Matter
Packaging for Products Reflects Brand Quality
Consumers are more likely to trust a company and purchase its goods when they see appealing, high-quality packaging. According to research, consumers consider a product’s overall aesthetic appeal, and 60% of them base their purchases on packaging appeal.
A company may instantly convey that whatever it is selling is a cut above the competition by packaging its items in the best possible way.
But keep in mind that some things are purely decorative. They have a great appearance yet perform terribly. In the end, it’s up to you to exercise judgment.
It ensures efficacy and stability
Vitamin C and retinol, two of the best active substances for the skin, degrade in the presence of air. Skincare companies employ airless packaging as a safeguard to make sure that compositions maintain their potency and effectiveness. An excellent illustration is an airless pump created to guard against oxidation in your creams, lotions, and serums. Furthermore, it is cleaner.
FYI: Consistently putting your fingers in a product, like a pot of eye cream, can cause bacteria to proliferate and ingredients to deteriorate. In certain circumstances, always use clean hands.
It Offers Adequate Protection
A product inside of good packaging is shielded from contamination, spills, and tampering. Products are kept intact throughout their trip from laboratories and factories to stores thanks to strong and secure packaging, like BPA-free tubes and bottles.
Also protecting you is the packaging. Skincare items need to be clean and free from manipulation because they are in direct touch with your eyes, nose, and mouth. To keep their items tamper-proof, many brands use coverings like shrink bands, overwraps, and tear-away lids.
It affects application and ease of use
The skincare industry has recently witnessed an increase in creative packaging with built-in applicators and dose-specific containers. In addition to being simple to use, they aid in ensuring optimal performance and minimizing product waste.
It Speaks Volumes About the Values of the Brand
A growing number of skincare companies are switching to eco-friendly packaging in an effort to appeal to consumers who are becoming more concerned about sustainability and the environment. Containers that are recyclable or refillable, as well as those created using locally sourced and biodegradable materials, are well-deservedly gaining popularity.
It all comes down to what matters to you as a consumer in the end, whether it be the product packaging, the label, the ingredients, or any combination of the three.
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