One of the most popular eCommerce platforms is Facebook. With a wide range of products, Facebook has one of the largest audiences in the world. This makes it an amazing place for digital marketing and advertising.
See: How To Use Facebook Marketplace Nearby Me 2024
But before you can start advertising your products, you need to actually upload your products! Here are some quick tips on how to do this easily and without any hassle.
Get Started on Facebook
First, you’ll need to head over to the Facebook developer’s website. From there you can search for your Facebook shop and click on ‘Add Product.’ This will open up a screen where you can upload your product photos and descriptions.
You will also be required to include information about your product like its name, category, detail, and price.
When uploading your products on Facebook, it is important to have a good quality photo of the product that is well-lit and in focus. It is also important to write a full description with as many details about the product as possible.
Uploading Your Product Images
The first step is uploading your product images. You can upload the photos you already have or you can upload the ones from your raw materials suppliers. The next step is to create a name for your product. Then, put a price and description on it. Finally, click “Save Product” and you’re done!
Creating a Custom URL for Your Shop
The first step to adding a product is to create a custom URL. This will be the link that your customer clicks on, so it’s important that you make it stand out! Here are some ways you can do this:
- Include keywords in the URL (e.g., “website” or “online store”)
- Make it short and memorable
- Avoid using numbers or symbols
How to Promote Your Products
While you can upload your products to Facebook for free, the best way to make the most of this platform is through paid advertising. As with any form of digital marketing, it’s important to understand that there are different levels of adverts, and each level has a different cost.
In order to promote your products on Facebook, you need to take into account what your goals are and how much profit you want to make.
To get started with this process, ensure you have a plan in place. You need to include specifics such as the type of products you’re selling, whether they’re seasonal or not, the prices of these items, and so on. Once you have all this information ready, identify the level of promotion that suits your needs best.
If you have a small budget for advertising on Facebook and want quick results, then try boosting posts for $5 per day. This will help increase your visibility and reach more potential customers within a short period of time.
However, if you have a larger budget available for promoting your products on Facebook or if you’re looking at long-term campaigns rather than short-term ones, then consider running ads for $100-$200 per day.
See: Marketplace Nearby Me On Facebook
This will provide more exposure and help generate higher conversion rates over a longer period of time. Ideally, it’s worth choosing an appropriately priced package that meets these needs according to your budget and long-term objectives.
Adding a payment gateway
The first thing you need is a payment gateway. This will allow users to purchase your products through Facebook’s Shop section. You can set up a payment gateway by going to the ‘settings’ tab and clicking on ‘Payments’.
Setting up customer service information
Before you can upload your products, you need to set up customer service information. This is important as it will allow Facebook shoppers to contact you for any questions or issues they may have with their purchase.
To set up customer services information, go to ‘Settings’, then ‘Basic’, and then ‘Company Info’. There are two tabs on this page that require input: Contact Info and Customer Service Preferences.
Contact Info includes the email address for where customers should email questions or comments about their order. The second tab is Customer Service Preferences, which allows customers to choose how they want their refund processed (such as issuing a refund through PayPal or returning the item).
Adding product description and images
When you create a product, you’ll need to upload images and a description of the product. This information will help customers have a better idea of what they’re purchasing so they can make an informed decision before buying. You might also want to include some key features, like shipping or any other specific details.
Why do I need to Add Products to Facebook?
Getting your products on Facebook is one of the most important steps in your eCommerce strategy. All you need to do is add a product and it will be ready for sale in a matter of seconds!
Plus, it’s easy to set up. You can either upload all of your products at once or upload them as they become available. This means that if you have an upcoming product release, you can easily share it with your audience and start generating revenue before the release date.
However, just because uploading your products is easy doesn’t mean it can’t get complicated. You’ll want to make sure you follow these helpful tips when adding items to Facebook so that the process is quick and painless.
How do I Add Products to Facebook?
There are two ways to add products to Facebook. The first is by uploading them directly from your computer or phone. This can be done by navigating to the ‘Shop’ tab on your Facebook page, and clicking on the blue button that says ‘Add Products’. Then select the “Add a new item” option and upload your images.
The second way to add products is by linking your social media accounts with your Facebook account. Navigate to the “Apps” tab and find ‘Shopify’. Click on that if you link it with your Shopify account.
You will then be able to upload all of your products without having to go back and forth between tabs or trying to remember which site you uploaded them on last time. The next time you need to upload a product, simply go back through those steps!
What are my next steps after adding products to Facebook?
After you add products to Facebook, the next step is promoting your products. You want to create an ad that grabs people’s attention and encourages them to buy your product. You also want to promote it on other marketing channels, like Google Ads.
See: 10 Ways To Drive Free Traffic To Your Shopify Store
Another thing you could do is use Facebook photos for your ads. A study found that photos in ads led to more purchases than text-only ads. Additionally, a picture is worth 1,000 words; after all, a picture says a lot about what your product looks like!
The last thing you need to do with your Facebook product page is created links for easy navigation. This will make it easier for potential customers who are browsing on mobile devices or scrolling through their feed without stopping at each post.
See: How To Buy And Sell On Facebook Marketplace
It’ll also help increase the number of clicks on your link because people won’t have to click twice as they browse around Facebook.