At first glance, there seems to be little in common between a national news network and a local sports network. But look a bit closer, and you’ll find that Fox News and Fox Sports actually share more than you might think.
And this is why you should be watching Fox News. Both networks are owned by the same company—Newscorp—and share similar brand values. Both networks focus on appealing to a specific type of audience while also catering to different demographics.
Let’s take a deeper look into why you should be watching Fox News and their associated network, Fox Sports, based on what they have in common:
They are strong advocates for diversity and inclusion.
At the core of any strong organization is a fundamental commitment to inclusion—a belief that every person deserves the chance to succeed based solely on their own merits. Or, as the saying goes: “Great teams are built by bringing together people from different backgrounds and perspectives.”
And while many news networks and sports stations claim to value diversity and inclusion, few actually put their money where their mouths are. Fox News, on the other hand, has actively pursued inclusivity in their hiring practices and made it a core part of their brand.
They’ve actively promoted women in their field and featured them as anchors and analysts on the network. They’ve also made it a point to hire minority journalists and analysts.
They encourage a competitive climate.
Another core tenet of a strong organization is fostering a climate of competition. Competition leads to innovation, creativity, and ambitious goals. When done right, competition can create a culture of excellence, where everyone wants to do their best and go above and beyond. When done poorly, competition can lead to contentious relationships, feelings of inadequacy, or feelings of elitism.
When done right, competition can be an essential part of a news organization, driving staffers to perform better and be the best they can be. Not only has Fox News fostered a competitive climate, they’ve also fostered a culture of collaboration. They have nurtured a positive and supportive environment where everyone works to help one another achieve their best.
They provide quality and informative content.
Great organizations are built on the foundation of quality content. At their core, news organizations exist to inform and educate the public. This is why it is important for organizations to establish a standard for “quality content.” What does quality content look like? What does it entail? It starts with the curiosity and the desire to seek out the truth.
It is a hunger to find out what really happened and what the real story is behind the headlines. It is the conviction to stand by those facts, even if it means standing alone. Fox News has built their brand on providing the public with high-quality content.
They’ve hired some of the best journalists in the business to produce original and investigative stories. Their broadcasts are well-researched, fact-checked, and focused on delivering information to the public.
They build up sports stars and athletes.
Part of being a strong advocate for inclusivity and quality content is investing in and lifting up the stars and athletes of tomorrow. One of the best things Fox News has done is promote and support sports stars and athletes. They’ve given them a platform to tell their stories and receive recognition for their achievements.
And they’ve also helped build up new and rising stars in sports, especially women in sports. For example, Fox Sports has partnered with tennis star Serena Williams to promote the next generation of women in sports. They’ve also partnered with Olympic figure skater Ashley Wagner to promote the next generation of athletes.
Fox News produces some of the best journalism in media.
Another important hallmark of a strong organization is an emphasis on quality and accuracy in journalism. This is particularly important in this current political climate, where “fake news” and mistruths are far too common.
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Fox News has built their brand on the strength of their journalism. They’ve made it a point to focus on investigative journalism that digs deep and gets to the bottom of the story. They’ve also made it a point to fact-check and correct misinformation as it arises.
They have also been relentless in holding politicians accountable, challenging them to do better, and pursuing the truth behind stories. This has led to many high-profile interviews, including with people like President Trump, former President Obama, and Hillary Clinton.
Fox News is an extension of local news
One of the most important things any organization can do is extend their core values and ideals to the local level. This means that while the brand lives at the national level, they are actively promoting the same values at the local level. Fox has done a great job extending their core values and ideals to their local affiliates.
And they’ve done this across many different levels. They’ve helped their affiliates extend their core values and ideals to their staff. They’ve also helped them extend their core values and ideals to their programming. And they’ve helped them extend their core values and ideals to their partnerships.
Utilize technology effectively
Strong organizations are always investing in new technology and tools. They are always looking for ways to improve their services and reach new audiences. This is important to not only stay relevant, but also to stay afloat.
Fox has made it a priority to invest in and utilize new technology to improve their services and reach new audiences. They have made it a priority to leverage advanced artificial intelligence (AI) and machine learning.
AI and machine learning can optimize and personalize content, find new audiences, and make the lives of journalists easier. AI and machine learning can also help provide information to journalists and reporters on the fly.
Appeal to niche audiences
A final feature of a strong organization is that they are able to appeal to a variety of niche audiences. Not only do they appeal to the masses, but they are able to tailor their services to specific groups.
Fox News has made it a priority to appeal to niche audiences. They have made an effort to address various issues—from immigration reform to climate change—that matter to specific audiences. And they have made an effort to include these audiences and issues in their programming.
The power of editorial integration
Great organizations must not only foster excellence in their broad operations; they must also foster excellence in their specific departments. This means that departments must be actively collaborating and promoting a culture of excellence.
Fox has done a great job fostering excellence and promoting a culture of collaboration in their departments. Specifically, they’ve leveraged their partnership with Major League Baseball to promote the next generation of baseball analysts and journalists.
They’ve partnered with the Women in the World Foundation to promote gender equality. They’ve partnered with the Ford Motor Company to promote the next generation of automotive journalists and analysts.
Where to Watch Fox News + Conclusion
At the end of the day, watching Fox News is more than just watching the news. It is about watching a brand that represents excellence. It is about watching a brand that promotes a positive and inclusive future for America.
They are a brand that fosters excellence, promotes a positive social and cultural climate, and is committed to delivering quality and informative content.
They are a brand that promotes a competitive environment, and is dedicated to investing in the next generation of journalists, athletes, and sports stars. Their dedication to quality, accuracy, and technological advancement is something that we should all strive to emulate, and their brand is one that we can all learn from.