Marketing on the internet can be confusing. With so many different tools out there, it can be difficult to figure out which one is the best for you.
What do you do if you’re just starting your marketing career and don’t know where to start? Or if you already have a solid history in marketing but are looking for the next big thing? What about if you need help with SEO or PPC? You might want to try SEMrush, Ahrefs, or Moz.
Each of these tools has its own benefits and drawbacks. But don’t worry! This handy guide will teach you all about them so that you can make an informed decision on which one is right for you.
The tools
One of the most confusing aspects of marketing can be figuring out which tool to use. But don’t worry! There are many tools that can help you with your marketing.
SEMrush is a free online marketing tool that offers keyword research, SEO, PPC, and other services like social media management and backlink analysis. Moz is another great marketing tool that focuses on SEO. It offers keyword analysis, link building, competitive intelligence, and more. Ahrefs specializes in SEO as well but also offers content analysis and rank tracking for social media websites like YouTube and Facebook.
Each of these tools has its own pros and cons. For example, SEMrush might be better for someone who needs to do quick research for an immediate project whereas Moz would be better for someone who wants to do in-depth research about their keywords.
What is SEMrush?
SEMrush is a suite of online marketing tools that helps marketers and business owners find the best keywords, spy on their competition, perform keyword research, and do SEO. SEMrush is a great tool for SEO and PPC advertising because it offers in-depth analysis of your competitors’ backlinks, keywords, rankings, and search traffic.
You can get all this information from one dashboard. You can also use SEMrush to track your own backlinks and keyword rankings which will help you make changes to improve your digital presence.
What is Ahrefs?
Ahrefs is a comprehensive SEO and digital marketing tool that provides insights into the ongoing performance of your website. The Ahrefs website offers a wealth of information about your site, including your keywords’ search volume, ranking, backlinks, social shares, and more.
On top of this, Ahrefs has an excellent web crawler that follows all links on the Web. This means you can find out who links to you and what links they have pointed to their site as well as how many visitors those linking pages receive.
It also provides information on Facebook and Twitter profiles and checks for any mentions of your brand or company name on social media. With Ahrefs you can even see which bloggers are mentioning you online and how often they mention you!
The downside is that it may be too technical for beginners at SEO, but it’s great if you’ve had some experience with SEO already.
What is Moz?
Moz, a company founded in 2004, provides a suite of digital marketing tools to help businesses manage their search engine optimization (SEO) and content marketing strategy. Moz offers a range of software and online tools for web analytics, keyword research, competitive intelligence, link building, social media management, SEO audit and more.
The company offers three different plans: Moz Pro Premium, Moz Local Premium and Moz Pro Basic. The prices vary depending on the plan you choose.
In this post we’ll go over what each one includes so that you can find the right fit for your business.
Price points and features
When choosing the best tool for you, it’s important to consider what you’ll need. SEMrush has a lower price point but doesn’t include SEO and social media tools in their suite. Ahrefs and Moz, on the other hand, provide a wider range of features and offer more in-depth data.
Moz is also the most expensive of these three options, costing $300 per month. Ahrefs and SEMrush are both cheaper; however, they both provide less in-depth data than Moz
For beginners or people on a tight budget, SEMrush is a great option because it provides all the basics for an affordable price.
If you’re looking for more in-depth data and don’t mind paying a little bit more, Moz might be perfect for you!
SEO and keyword research
SEO is the process of optimizing your website to rank higher on search engine results pages (SERPs), like Google or Bing. A lot of people think that SEO is more about getting links than actually creating quality content.
And while link building is part of SEO, it’s more about what you write, how you write it, and where you place that content. You need to build your site properly for SEO before you start worrying about links or what keywords you want to target.
With a good understanding of SEO and keyword research, you can find keywords that are relevant and popular with visitors to your site. This will help increase your rankings in SERP’s.
A few tools which have been helpful for me include Moz and Ahrefs which allow me to research search volume, competition level, and link popularity without having access to an expensive subscription service.
Ranking tool and social monitoring
Ahrefs is an inbound link analysis and rank monitoring tool, which can be used to see your competitors’ link profiles. Moz is a rank monitoring tool that can help you identify search engine rankings for keywords. SEMrush, on the other hand, is a powerful competitive intelligence suite of tools that includes everything from keyword research to competitor analysis.
Which One Is Best For You?
There are three main types of tools you can use to help you with marketing. SEMrush, Ahrefs, and Moz are all great options.
SEMrush offers a ton of features for organizations that want to grow their online presence. From the ability to track competitor research to detailed reporting on your marketing progress, SEMrush offers a diverse selection of services.
However, it might not be the best tool if you have a smaller budget or are just starting out in digital marketing. You can get a free trial at SEMrush but then there is a monthly fee after that—which could make it expensive for small companies.
Ahrefs offers similar features to SEMrush while also having the option of being upgraded for an annual subscription fee. It’s an affordable option for companies of any size and has fantastic customer service to boot!
Moz is only available as an annual subscription service but can offer more data about your content performance than other tools. Moz also has the added benefit of being able to offer advice on how to improve SEO ranking through its “keyword explorer.”
As you explore these different tools, think about what you need from them. What does your business need? Which features will be most valuable to your company?
Harder To Use But More Comprehensive
Moz is a tool that has a more comprehensive overview of what you’re doing. It’s harder to use, but it offers more information about your SEO campaign. Moz is an SEO tool that lets you know how well-optimized your website is for Google by giving you insights into your domain, keywords, link analysis, and social media optimization.
To get started with Moz, just follow these steps:
- Fill out the landing page form and generate your free report
- Complete the three keyword analysis tasks
- Complete the on-page audit and track changes over time
The downside to using Moz is that it can be difficult to understand at first glance. But it does provide a lot of information about your website and its SEO performance.
Faster and Easier To Use But Less Comprehensive
Ahrefs is a tool that provides SEO, PPC, and social media marketing information. The easiest way to think about Ahrefs is as a giant search engine for everything digital marketing related.
It has the capability of showing you all of your site’s ranking, as well as other pages on the internet that can give your site links. You can also use Ahrefs to find keywords and see how they affect the rankings of your page.
See: Semrush Vs Ahrefs: Which One Is Better For SEO?
Ahrefs is a free tool with premium plans available for purchase. It’s fast and easy to use and if you don’t need detailed analytics data, this might be right for you.