You’ve heard that YouTube is the second largest search engine in the world, and you want to use it to grow your brand. Starting a YouTube channel can be a daunting task. You feel like your videos are never good enough or the right length, but you don’t know where to start. With so many factors to consider, it can be hard for anyone to make a quality video.
But don’t worry! In this guide, we break down everything from what equipment you need to how long each type of video should be. We also answer all your other questions about editing and uploading. So if you’re looking for tips on how to make a good video for YouTube, then this article is for you!
YouTube 101: The Basics
If you’re thinking about starting a YouTube channel, it’s important to understand the basics. You need to know what equipment is best for filming and editing your videos, as well as how long your videos should be (more on that later).
The first question you’ll probably have is: what equipment should I use? There are two main types of video camera systems: mirrorless and DSLR. Mirrorless cameras are lightweight and compact, and they’re great for shooting quick-moving scenes and interviews.
DSLR cameras produce high quality images and full HD resolution, are better to shoot motion shots with less motion blur, have interchangeable lenses, can handle low light conditions better than mirrorless cameras, but are heavier.
Video editing software is also essential for making your YouTube videos stand out. If you’re using a DSLR camera system with video editing software like Final Cut Pro X or Premiere Pro CC, then you can use all of the features included in these programs to edit your video accordingly—adding transitions between scenes, adding text overlays with titles or subtitles, or changing the colors in different scenes to create a specific mood.
What Equipment do you need?
The first thing you’ll need is a camera.
If you have a smartphone, then you already have a camera. If not, you can buy one for as little as $100.
But before you go out and buy a camera, make sure it meets your needs. Are there any features that are important to you? For example, if you’re going to be outdoors a lot, then a rugged or waterproof camera may be necessary. Or if you’re going to be filming things that move quickly, then your camera should have an autofocus feature.
After buying your camera, the next step is figuring out what type of lens system to use. You can purchase two types of lens systems: prime or zoom lenses. A prime lens doesn’t have the ability to zoom in or out, so this would probably be best if your video will mostly take place in one location with few moving objects.
A zoom lens allows the user to change the focal point from distant objects all the way up close to their face and everything in between. This is best for those who will need to film many different locations and subjects over time; however, they can also be more expensive than prime lenses and require more technical skill and precision on the part of
How to edit your video
Editing is the process of selecting which footage to use, how it’s arranged, and what type of transitions are used. The best practice for editing is to break down your video into three parts: the intro, the body, and the outro.
The Intro
The intro is usually a shorter portion of your video where you introduce yourself or your brand. This is where you want to hook your viewers so they keep watching! Keep this short—no more than 30 seconds. You can create such intro videos using any Intro Maker tools.
The Body
This is the bulk of your video where you’ll be talking about something specific. It should be between two minutes and four minutes long.
The Outro
This part of your video should wrap up what was said in the body. You don’t want viewers to leave without knowing what they just watched! The outro should be no longer than 30 seconds long.
Now that you know how to edit your videos, it’s time for you to start making one! But wait…where do I start? If you’re not sure where to begin, we’ve got some tips on how to make an intro for YouTube below!
Uploading and sharing your video
So, you’re all set to upload your video and share it with the world! But how do you get it up on YouTube? Uploading your video is an easy process of following a few simple steps.
First, you’ll need to create a YouTube account. This is where your videos will be stored and shared. Next, you’ll need to log in and upload the video from the desktop site–it’s not possible to upload from mobile devices yet, but that feature is coming soon.
After your video is uploaded, there are a few more steps. You’ll want to add tags for search optimization purposes and choose a category for it as well as one or two keywords that best describe its content.
There’s also a space for a title and description of the video here. If those parameters don’t seem right for your video, you can always omit them or plan on editing them later–you can edit any aspects of your uploaded video at any time by clicking the three dots in the top right corner of the thumbnail preview of it or by editing individual features from the Video Manager tab.
What Is A Good Video?
Everyone has different opinions on what makes a good video, but most people agree that it should be informative and entertaining. Keep your audience interested by creating videos about things they care about. You can also use humor to engage them.
A good video is not only entertaining but also informative. A clear call to action with instructions on how viewers can take the next step will help them convert into customers.
The length of your videos will vary depending on what type of content you’re making. Videos that are 3-5 minutes long are usually considered short-form content, videos between 5-10 minutes long are usually considered mid-length, and videos over 10 minutes are generally considered long form or TV show length videos.
Equipment and Software
First things first: what equipment do you need to make a great video?
A camera. Pretty simple, right? But what kind of camera should you buy?
There are two main types of cameras: those with interchangeable lenses and those without. You’ll want to decide which type is best for you. Generally, interchangeable lens cameras will be of better quality and more versatile than a point-and-shoot camera (without interchangeable lenses).
They’re also usually pricier (you can purchase an interchangeable lens camera for $1,000 or higher). If you’re looking for a good quality video that will allow you to zoom in and out, then go with an interchangeable lens camera. But if budget is your biggest concern, then go with a point and shoot camera.
We’ll touch on editing software in this article as well. There are many different kinds of editing software, but the most popular ones are Adobe Premiere Pro and Final Cut Pro X.
The prices vary depending on your needs and the length of the videos you’re making. For most people trying to start a YouTube channel, we recommend starting with Adobe Premiere Pro.
What do you need to make a good video?
Before you get started, you need to decide what type of video you want to make. Do you want to talk about a problem your customers have? Maybe you have a new product and want to show it off. If you’re not sure, there’s an easy way to figure out which type of video is best for your business:
Here are the three basic types of videos that work well on YouTube:
• Explainer videos: These videos teach customers about your products or services in detail.
• Demonstration videos: These videos show customers how to use your products and carry out their tasks.
• Customer testimonials: These videos use real customer opinions and stories.
After deciding what type of video you want, it’s time to start buying equipment! Here are the essentials that every YouTuber needs:
• Camera – The most important piece of equipment when creating a YouTube video is the camera. All cameras produce different results, so try out a few until you find one that works for you.
• Microphone – You can’t create a quality voice-over if your microphone doesn’t pick up sound properly! There are many types of microphones available for purchase, so we recommend trying them out before investing in
What should you know about editing your video?
There are two main editing programs for YouTube videos—Adobe Premiere Pro and Final Cut Pro. The majority of video editors use Adobe Premiere. It is designed to be user-friendly, which is great for beginners.
See: Youtube Marketing
The most important aspect of editing your video is the sequencing of scenes. You want to make sure that there’s a logical flow to your edits so that the video doesn’t jump around too much. For instance, if you’re following along with a recipe in your video, you want to place all the scenes where you’re cooking together in one part of your timeline so it flows well.
Editing also involves adjusting the sound levels in post-production so that they are equalized and not too loud or too quiet. This ensures that viewers won’t have to adjust the volume when they are watching your video.
How long should each type of video be?
The length of your video is an important factor in how successful it will be. YouTube recommends that videos under three minutes are more likely to be watched.
A YouTube study found that after three minutes, the chance of viewers watching the video decreases by 20 percent for every additional minute they watch. That’s why many people make shorter videos on YouTube.
This may not matter if you’re uploading a podcast or game review, but if you’re making a product demonstration or tutorial, you need to know this information to optimize your video for maximum impact.
It also helps to know what type of videos are popular on YouTube. Are you looking for music tutorials? Or maybe recipes? This article has lots of different options for choosing what type of video would work best with your brand.