19 Surefire Ways to Optimize Your Facebook Marketing Campaign

Facebook is the world’s largest social network with more than two billion monthly users. Although that number pales in comparison to the 1.9 billion people who use Google every month, it’s still a large user base for marketers to take advantage of.

In this blog post, we’ll be discussing 19 effective ways you can optimize your Facebook marketing campaign and drive more traffic to your website using Facebook Ads. Whether you’re new to Facebook Ads or have used them in the past and want to learn more about advanced best practices, you won’t want to miss out on these insider tricks. Read on to find out more…

1. Create a Video ad for your Facebook marketing campaign

Video ads are 10 times more effective than static image ads, and they are becoming increasingly common on Facebook. If you’re not using video in your ad campaigns, you’re missing out on a huge opportunity to connect with your audience. When creating a video ad, make sure that it’s relevant to your product or service and isn’t overly salesy.

When people see a sales pitch, they are less likely to click on it. Instead, keep it short and sweet, and talk about how your product or service can solve your potential customers’ problems.

If you’re just getting started with Facebook Video ads, or if you’ve used them in the past but want to improve your results, be sure to follow these tips for creating high-converting Facebook Video ads.

2. Use an ad extension to promote your organic post

With ads, you can create a series of ads that will run sequentially over a specific period of time. With ad extensions, you can include additional information about your ads (i.e. your product, service, or website URL) so people can click on it and visit your website.

For example, you could advertise a marketing campaign that uses a specific product or service. When someone clicks on your ad and reads the description of the product, they may want to purchase it right away.

Also read: 19 Ways to Improve Your Facebook Ads Campaigns

However, they may not remember the name of the product or how to buy it. If you include an ad extension with the name of the product and a link to your website, they can easily click to learn more.

3. Test and measure different ad types

When you first start out with Facebook Ads, you’ll want to test different types of ads to see what works best for your business. You can test different ad types, like image ads, video ads, or carousel ads.

You can also test ad scheduling, ad length, and audience types. Most of the time, you’ll want to test your ads at a very small scale with a smaller budget so you can see what works best for your business and audience.

When running your tests, it’s important to be sure you’re tracking the data and metrics that truly matter. You want to track the metrics that indicate if your ad campaigns are performing well.

4. Don’t forget to optimise your audience selection

Let’s say you’re advertising a B2B product, and you select people who work in marketing as your audience. While it may seem like a good idea to target this large audience, you’re actually missing out on a lot of potential customers. When you create a new ad campaign, Facebook will suggest an audience for you to target.

Unfortunately, the suggestions Facebook provides aren’t always the best options. When creating a new ad, take a moment to review the suggested audiences. If they aren’t an ideal fit for your ad, you can manually select a different audience.

If you don’t optimise your audience selection, you’ll end up wasting a lot of money because your ads will be shown to the wrong people. Don’t let that happen to you.

5. Boost engagement with a click-to-site ad

One thing you can do to drastically improve your Facebook marketing campaign results is to add a click-to-site ad to your ad set. A click-to-site ad is an ad that includes a website URL. These types of ads are becoming increasingly common, and they’re especially effective when used in combination with other types of ads.

When you include a click-to-site ad in your ad set, your News Feed ads will show the images from your other ads, while your click-to-site ads will show a full description of your product or service along with the URL to your website.

6. Try different ad lengths

If you’re testing different types of ads, you may notice that some of your ads only have one or two click-throughs, while others have a lot more. If you’re noticing a significant difference in the numbers between ad types, it’s likely due to the length of the ads. Most people have a general rule about how long an ad should be.

They say that you should keep your Facebook ad under 30 seconds or even 15 seconds. The truth is that there’s no set rule for how long your ad should be. While there isn’t one specific formula that works for every ad, there are some general best practices to follow when creating Facebook ads based on your ad length. Short ads should be more direct and concise, while long ads give you more flexibility when writing your ad copy.

7. Don’t just rely on the News Feed Ad metric

When you first start running Facebook Ads, you’ll notice that the metric that shows you the performance of your ads is called “News Feed Engagement.” This is the average number of likes, comments, and shares from your organic posts that your ad has generated. Thankfully, there are plenty of other Facebook Ad metrics you can track to determine the success of your ad campaigns.

Some of the most important metrics you should be tracking include:

  • The total number of website clicks from your ad campaigns
  • The total number of conversions from your ad campaigns (i.e. the number of people who purchase your product or service)
  • The average cost per click (you can track this in your Ad Campaigns report)

8. Invest in mastering copywriting skills

The writing style you use in your ad copy can make or break your ad campaigns. When creating Facebook ads, it’s important to remember that you’re writing for your audience, not yourself. If you write ads that are too salesy or spammy, people are going to be turned off. They’re not going to click and engage with your ads.

Instead, they’re going to report your ads and avoid them at all costs. When writing your ad copy, keep it short, sweet, and relevant to your product or service. Avoid the urge to over-promise or try to hard sell. Instead, provide value and an interesting hook that piques your audience’s interest.

9. Create a Facebook Business Page

Before you start advertising on Facebook, you need to create a Facebook Business Page. A Facebook Business Page is a great way to connect with your customers, build trust, and drive more conversions. You can create a free Facebook Business Page by following these steps:

  • Navigate to Facebook.com and click “Create a Page”.
  • Select the type of page you want (e.g. Product, Service, Brand, etc.), and fill out the information requested.
  • Create a compelling cover photo and add a short description of your company.
  • Add a URL to an internal page of your website.

10. Utilize Facebook targeting

To effectively target your Facebook marketing campaign, you’ll want to make sure you’re targeting the right audience. For example, if you’re a restaurant and you want to advertise lunch specials, you’d want to target people between the ages of 18 and 65 who live in your area.

There are a number of different Facebook targeting options that you can use to find your ideal audience. You can target based on:

  • Age: You can select specific age groups or choose “All ages”.
  • Gender: You can target men or women exclusively.
  • Language: You can select from a list of languages that people in your targeted audience may speak.
  • Location: You can choose to target your local area, a specific state, or even extend your reach

11. Know your audience

Before you start creating Facebook ads, you should understand who you’re trying to reach. This will help you create more targeted ads that are more likely to resonate with the people who are likely to be interested in your product or service. If you’re new to this, we recommend creating a persona of your ideal customer.

Start by asking yourself who is most likely to be interested in your business. You can then take this a step further by asking yourself how old they are, what their interests are, how much money they make, etc.

This will help you create an ideal customer profile. Take this a step further and create an avatar of your ideal customer so that you can visualize who you’re trying to reach.

12. Use Facebook’s Audience Insights

Audience Insights is a very useful tool that can be found in your Facebook Ads Manager account. It allows you to gain valuable, insightful information about your ideal customer, so that you can create ads that resonate with them.

You can use Audience Insights to find out things like where your target audience lives, how old they are, the languages they speak, their interests, and more. Using Audience Insights, you can also discover related audiences that are likely to be interested in your product or service. This can help you expand your reach and drive more traffic to your website.

13. Leverage Facebook’s Ads platform

In addition to its user-friendly interface, Facebook also offers access to its ad platform. Using Facebook’s platform will make it much easier for you to create and manage your Facebook ads. You can create your ads and then save them so that you can use them again in the future.

You can also schedule your ads to start running at a future date and time. This makes it much easier to create and manage your ad campaigns, especially if you’re managing multiple ad campaigns. You can use Facebook’s Ads Manager to create your ads and to manage your ad campaigns. You can also use third-party software, like Hootsuite, to manage your ad campaigns.

14. Put Facebook ad best practices into practice

Make sure your ads are consistent with your brand image. This will help you establish trust with your customers and lead them to take action, like clicking on your ads and visiting your website. To do this, make sure that your ads are representative of your brand and product.

They should not only be consistent with your website, but also with your brand’s overall tone and voice. If you’re selling a product or service, then your ads should show the benefits your customers will receive once they purchase from you.

If you’re selling a product, then your ads should show the product in great detail. If you’re selling a service, then your ads should show how your customers will benefit from using your service.

15. Integrate Facebook with other platforms

Integrating Facebook with other platforms can help you expand your reach and drive more traffic to your website. For example, if you’re using Twitter to promote your business, you can share your Facebook posts to your Twitter account.

You can also share your Facebook posts on your Instagram account to help increase your reach and expand your marketing to more people. One thing to keep in mind when you’re sharing your posts across multiple platforms is to make sure you’re not overusing them. You don’t want to annoy your followers by sharing the same post on multiple platforms.

16. Create compelling ad copy

The ad copy is what will entice your customers to click on your ads and visit your website. You want to make sure that the ad copy is compelling enough to get your customers’ attention so that they click on your ads and visit your website. The headline is the most important aspect of your ad copy.

It’s what your customers will see first, so you want to make sure it’s compelling enough to get their attention. The headline should be relevant to your product or service and should entice customers to click on your ad. The ad visuals should be consistent with your brand and product. They should also be eye-catching, professional, and consistent with your headlines.

17. Use the Right Audience Targeting

When creating your ads, you can target the right audience using Facebook’s advanced targeting options. For example, you can target people who are within a certain age range, who are in a specific location, who shop at certain places, who have certain interests, who have certain income levels, etc.

Also read: Eight Important Strategies for Facebook Marketing Your Business

This will make it easier for you to find the right customers to click on your ads and visit your website. You can even narrow down your targeting to specific demographics and psychographics. This will allow you to find your best customers and give them a reason to click on your ads and visit your website.

18. Optimize your ad budgets and learn

It’s important to create effective and efficient ads. You want to make sure that you’re spending your money wisely and that you’re getting the most out of each ad campaign. You want to make sure that your ads are driving enough traffic to your website so that you’re getting enough conversions.

You can use Facebook’s built-in conversion optimization tools to track your ad performance and make adjustments where necessary. You can also use a Facebook pixel to track your conversions so that you can better optimize your ad campaigns.

19. Utilize the power of video advertising

Video ads are extremely effective at driving traffic to websites because they’re engaging. Studies have shown that people are much more likely to engage with videos than they are with normal text-based ads.

In fact, according to HubSpot, Facebook video ads receive an average of more than 3X more interactions per impression than standard image-based ads. Video ads also have a higher click-through rate (CTR) than standard image-based ads.

This means that more people are clicking on your video ads than they are clicking on your standard image-based ads. If you haven’t tried video ads yet, now is the time to do so. You can run your video ads on any platform, including Facebook, Instagram, and even YouTube.


Facebook is a social media platform that is used by billions of people all over the world each month. As such, it is a great way to market your business and drive traffic to your website. When it comes to Facebook, it’s important to understand that different strategies work better at different times of the year.

For example, as we’ve seen, the best time to post on Facebook is between the hours of 2 and 4 PM. You can also optimize your Facebook marketing campaign by using Facebook’s Audience Insights, leveraging Facebook’s Ads platform, putting Facebook ad best practices into practice, integrating Facebook with other platforms, creating compelling ad copy, using the right audience targeting, and optimizing your ad budgets.

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