In a world where content is king, businesses need to grab the audience’s attention with every piece of media they create and share.
Videos are an excellent way to reach your target audience, keeping them engaged and interested from start to finish. However, there are lots of video-sharing websites out there, making it tricky for businesses to know which ones are best for their video content.
Also read: YouTube Vs. Vimeo: Which One Is Better For Your Videos?
Vimeo and YouTube are two of the most popular video-sharing sites on the internet today. Both offer users the chance to upload and share videos with others in a safe and secure environment.
But which one is better suited for your business needs? Let’s take a closer look at the pros and cons of each platform so that you can make an informed decision about which one is best for your company moving forward.
There’s nothing quite like the viral sensation of a video going super-viral. That initial moment when you find out your video has gone viral is something that can never be replicated. It’s also something you may never experience again in your lifetime.
Yet, beyond all the fantastical elements that go into making a video go viral, there are some tried-and-true methods for making sure your next video gets as many eyeballs as possible. Whether it’s on social media or by word of mouth, there are some tricks you can use to make sure your next video hits home and goes viral. Here are 20 ways to make your video go Viral:
1. Have a hook
First things first: you need a hook, something that draws people in. Whether that be a killer concept or a high-production value video, a hook is essential for getting people to watch your video.
However, even if you have a great concept, the way you deliver it might be the difference between a viral hit and just another video that gets lost in the shuffle. A good rule of thumb is to start with as few words as possible. You want to create something that people can easily digest in one or two sittings. If it’s too long, people won’t bother finishing it.
2. Make it really, really short
If you exceed the attention span of your average internet user, you’re probably not going to get very far with your video. Make it quick and sweet, and then get out while you can. Keep in mind that the shorter your video is, the less work you have to do.
Shorter videos usually require less production and editing, and are usually cheaper to produce. You can also upload shorter videos to social media platforms like Instagram and Facebook where videos are limited to a maximum length of 60 seconds.
3. Leverage influencers and brands
If you want your video to go viral, you might want to consider collaborating with an influencer or a brand. Getting a popular YouTuber to feature your product or service in a video can be a great way to quickly get your video in front of millions of people.
Similarly, brands like Taco Bell have made a thriving business out of making viral videos. Working with these companies can help you get your video in front of millions of people quickly and easily, which can make all the difference.
4. Find the right audience
This is one of those vague tips that can be applied to just about anything. But it’s true! The best way to make your video go viral is to make it for a specific audience. If you’re trying to reach everyone, you’re going to end up with nothing.
Find a niche or a specific type of person that you think will be interested in your video and make it for them. You can use social media to find out what types of videos are most popular or what people are talking about in your niche.
This will help you find the best way to reach your audience and make sure that your video gets seen by the right people.
5. Produce quality content
If you want your video to go viral, you need to make sure that it’s of high quality. Your audience will notice if your video is subpar or low quality, and they’ll probably click away before they even finish watching.
If you’re making a video with friends, you might want to consider bringing in some outside help. This can help ensure that your video is high quality, and that you have the right equipment and editing to make it good enough to go viral. With social media, you have the opportunity to edit your video until it’s perfect.
This can make a huge difference when it comes to going viral since your audience will only see the final product.
6. Use great editing and graphics
If your video is worth watching, it’s worth making it look good. You can apply some of the tips we’ve already talked about here to make your video look better. There are two important ways to improve the quality of your video and make sure it goes viral.
First, you want to make sure that it has a strong hook. You want to draw people in, give them the information they want, and then get out. Keep your video short and sweet, and make sure that you leave your audience wanting more.
This can help them share your video with their friends and make it go viral. Second, use high-quality editing techniques. This can include visually interesting transitions, high-quality video, and even some well-placed graphics.
7. Don’t be afraid to be crazy or weird
This is another one of those vague tips that can be applied to just about anything. When you’re creating a video, you should try to think outside the box. You should do everything you can to make your video stand out and be unique.
This could mean doing something crazy or even silly. If you have the right hook and a compelling enough video, people will notice and your video could go viral. There’s really no way to know exactly what will make a video go viral.
There has never been a clear-cut formula for making a video go viral. You can make a video that ticks all the boxes and still not go viral. That’s just how social media works.
8. Give people something to talk about or be outraged about
People love sharing opinions. This is one way to make sure your video goes viral. You can start a conversation about your video and encourage people to talk about it. If you can get someone to be outraged about your video or a part of it, you’re on your way to going viral.
One of the easiest ways to do this is by including some controversial topics in your video. This could be anything from political views to religious beliefs. It doesn’t even have to be related to your product or service.
9. By the way: Viral videos aren’t always memes
A lot of viral content is actually made to be a meme. This means that it’s usually just a short video that gets shared across the internet and remixed or remade in some way. While you can make a video go viral by creating a meme, you can also make a video go viral by other means.
The main thing to remember is that viral videos are just content that gets shared a lot. It could be a funny video, a serious video, a shocking video, or just a really interesting video. There is no set formula for making a video go viral.
10. Be unique and authentic
The last tip we have for you is to be authentic. People can tell when something is fake or not genuine. If you try to make a video go viral but it’s not authentic, people will notice. If you’re trying to make your video go viral, you want to make sure that it’s authentic and that you’re being genuine.
Don’t try to force your video to go viral. Create something that you want to create and that you want your audience to see. This will make it more likely for your video to go viral because it will be authentic and genuine.
The more unique and authentic your video is, the more likely it is to go viral. You can’t force your video to go viral, but you can take steps to increase your chances of success. When you’re making a video, keep these 10 tips in mind to help make it go viral.
11. Use the silent hook
A “silent hook” is the same concept as having a catchy title or a “hook” in a song. The silent hook is when a video has a sort of hook or theme to it that doesn’t rely on words. A silent hook can be something visual or even a sound.
Think about a video like the “Gumby Dance” that went viral a couple years back. The entire video has no sound whatsoever and relies solely on a visual theme. The video is a 45-second-long stop motion video of a Gumby dancing to the music in his head.
The whole thing is silent, but it’s a weird and quirky enough idea that it went viral and made the creator (Eric Dobler) tens of thousands of dollars in ad revenue.
12. Have a catchy title
A catchy title can catch the attention of viewers and make them want to click on your video without them even knowing what it’s about. If you’ve ever been on social media and seen a video that has a really interesting or funny title, you’ve probably clicked on it even if you don’t care about the video or the topic.
The same thing happens with Google searches. If your video has a good title, it could be the deciding factor between a viewer clicking on your video or another one that has a less-catchy title. You can have the most amazing content in the world, but if your title doesn’t make people want to click, your video won’t get nearly as many views as it could have.
13. Be relatable
We are naturally drawn to things that are relatable. It’s the same reason people love watching movies about other people’s lives. It gives us a chance to escape into someone else’s experience and see the world through their eyes.
If your video is relatable to a wide audience, more people will feel inclined to watch it and share it with their friends. In addition to being relatable, your video should also be relevant. Are you talking about a trending topic?
Are you talking about a topic that your audience cares about? If not, they probably won’t share your video with anyone. If you want to make a video go viral, it can’t be an irrelevant topic that only a handful of people care about. It needs to be relatable to a wide audience.
14. Be consistent
Are you launching a new product or are you promoting a new service? Make sure your video is consistent with your branding. If your brand is supposed to be fun and ridiculous or serious, don’t try to be the complete opposite in one of your videos. Your viewers will notice and probably unfollow or unfriend you on social media.
If you have a popular channel or a large social media following already, consistency is even more important. If something goes viral and you don’t have a video related to it to share, you’re missing out on a huge opportunity. Being consistent will help ensure you don’t miss out on the next big video that goes viral.
15. Don’t forget to include subtitles
If your video is in a language other than English, you could be missing out on a huge audience. If you have a video that’s in Spanish, for example, it will only be seen by people who can understand Spanish.
Although subtitles aren’t a fool-proof method for making your video go viral, they can definitely help. If you have a large audience in your native language, they may not understand the video without subtitles. By including subtitles in other languages, you can increase your reach exponentially.
16. Don’t try too hard with branding
If you plan on making a video, try to make sure that it doesn’t scream “Look at me! Look at how awesome I am!” If you try too hard to make your video go viral, people will notice and they won’t share it with anyone because they’ll feel like they’re being pushed to click on it.
Instead, make a video that you think is funny or relatable or something that you think people will enjoy. People will appreciate the video more if you’re not trying too hard to make it go viral. If you have the right content, people will share your video and make it go viral for you.
17. Be Funny (but not necessarily a meme)
A lot of the videos that go viral are funny ones. People love to share funny videos. But do you know what people love even more? Viral memes. There are tons of examples of funny videos that have gone viral, but there are even more examples of memes that have gone viral by millions of viewers.
A funny video can be made to go viral, but a meme can be made to go viral even easier. If you make a funny video, you’re at the mercy of the internet. You can do everything right and your video still might not go viral. If you make a meme, you’re guaranteed to get views and shares.
18. Surprise and delight your audience
If you’re making a video and you have the option to do something crazy or unexpected, take it. If you’re making a video about your product, try to do something unexpected that relates to the product. If you’re making a video about your new restaurant, try to do something unexpected in the video.
If you’re making a video about something that doesn’t normally have crazy or unexpected elements, try to add something to the video that is crazy or unexpected. If you make a video about how to fold a shirt, try adding an unexpected element like bringing in a marching band to show people how to fold their shirts. If you make a video about the history of cats, try adding a flying cat to your video.
19. Ask your audience to share
People are more likely to share your video if you ask them to. If you make a video and you have a large audience for it, try asking them to share it for you. You can either ask them to share it with their friends or you can try a paid promotion for your video. Paid promotion for your video could help it go viral even faster.
You can use apps like Thunderclap or paid social media ads to get more people to see your video. If you make a video that is funny or shareable, you can ask your audience to share it with their friends and followers. They will more than likely do it, and they might also leave some positive comments on the video while they’re at it.
20. Be visual and use great cinematography
If you want your video to get more views and go viral, it needs to be as visually appealing as possible. If you’re making a video, try to make it visually appealing by lighting your scenes well and including visual elements like graphics or background music. Don’t make a dull video that will put people to sleep.
If you want your video to go viral, it needs to be visually appealing. If you have an interesting enough video, people will share it with their friends even if it’s not visually appealing. But if you have a visually appealing video, it will get more views and more shares.
Videos are a great tool for marketing because you can convey your message in a short amount of time and it’s far easier to keep someone engaged for that length of time than it is for them to read an article or blog post.