With more than 2 billion monthly active users, Facebook remains the dominant player in social media. And unlike other platforms such as Instagram and Twitter, which are mostly used by younger audiences, Facebook continues to attract a broad spectrum of users — especially those who fall in the 35-and-older age range.
These older users tend to be more conservative with their time online, sticking mostly to personal profiles instead of pages or groups. But it’s precisely because they’re less likely to follow fads that businesses should invest even more in promoting their brand on Facebook. After all, they represent a huge potential audience for almost any business.
Unfortunately, the key challenge with advertising on Facebook is that targeting specific user demographics isn’t cheap — but it works wonders for your ROI if you know how to do it optimally. If you aren’t willing to spend a fortune on ads just yet, read through our blog post and learn how you can increase engagement with.
Facebook ads are an amazing way to grow your brand and drive website traffic. Whether you’re using them to funnel visitors to a landing page or as a direct response campaign, these ads are a cost-effective way of reaching the right people at the right time. However, getting them right can be tricky.
Let’s face it. Most of us are numb to standard banner ads and pop-up advertisements on websites – even if they appear in our newsfeed on Facebook. As an advertiser, this is great news because it means that we need to get more creative with our approach.
You might think that tapping into users’ love for cats or pandas by creating a video ad filled with cute images would work well – but you’d only be partly right. That’s because there are other factors you also need to take into account when creating your own Facebook ad creative.
With the right strategies and execution, Facebook ads can be an effective way to grow your brand or company. They offer a cost-effective way to target specific audiences, drive brand awareness, and increase website traffic.
However, you might feel like you’re not getting your money’s worth out of these ads if your click-through-rate is low or impressions aren’t high enough to see any ROI from ad spend. In this blog post, we’ll discuss 9 tips for creating engaging Facebook ads that can grow your brand.
1. Create ads people actually want to click
It’s a pretty obvious tip, but it’s important to remember that people aren’t going to click on your ad if it’s unappealing. Before you start creating Facebook ads for your brand, think about what kind of ad would appeal to the audience you’re trying to target.
Also read: Eight Important Strategies for Facebook Marketing Your Business
While there are many different types of ads available, each with their own purpose, there are a few general rules you should follow to create ads people actually want to click.
- Keep your ad short. People have much shorter attention spans than they used to, and you have less time to grab their attention than ever before. Long-form ads just aren’t as effective as they used to be, and it’s a good idea to keep your ads as short and to-the-point as possible.
- Use relevant and interesting imagery. While you should definitely avoid using stock images or photos that anyone can find online, you also don’t want to use promotional images that are too salesy or promotional. You want to use imagery that’s relevant to your brand or product but that also sparks interest and curiosity in your potential customers.
- Keep your headline clean. The headline of your ad plays a huge role in whether or not people click through. Make sure it’s clean and simple so it has the best chance of grabbing people’s attention and making them want to click and learn more.
2. Use video in your Facebook ads
If you’re looking to optimize your Facebook ads for video, you’re in luck. Facebook has been working for a long time to increase the visibility of video content, and it’s paying off.
Today, you can get a much larger return on your investment when you include video in your ad strategy — especially when you’re targeting customers on mobile devices where video is king. Video has proven to increase click-through rates and decrease cost per click by as much as 50% compared to static images.
You can use Facebook’s native video ads or create your own and upload them directly to your ad manager. Keep in mind that videos are a little trickier to create than static images. You have to keep in mind that Facebook users aren’t on their computer when they’re scrolling through their feed.
They’re on their mobile devices, and they probably don’t have the patience to watch a full video ad. Your videos should be short and sweet and give people a very clear idea of what your product or brand is all about.
3. Use ad extensions
If your click-through rate is low and you’re seeing low impressions, one thing you could try is using ad extensions in your Facebook ads. Ad extensions are additional pieces of information that are displayed along with your ad. They can include things like location, prices, product categories, additional images, or an ad call-to-action.
Ad extensions can help boost your click-through rate and increase your overall impressions since they provide more information about your ad. Be careful not to overdo it, though. If your ad starts to look cluttered or too promotional, it might actually start to turn off potential customers.
We recommend trying one or two ad extensions at a time to see which ones work best for your industry and customers.
4. Don’t just stop at the image
As we’ve discussed, imagery is very important in Facebook ads. However, don’t just stop at the image. You should always include text in your ads, especially if you’re using auto-generated descriptions.
Also read: 19 Ways to Improve Your Facebook Ads Campaigns
If you’re using the image-based ad option, your images will have a Facebook-generated caption as well. Facebook-generated captions tend to be very generic, and they might not adequately describe your product or service.
When writing your own ad copy, try to think like a customer. What would make you click on an ad? What would make you want to learn more about your product or brand? What are your customers’ pain points and what can your product or brand alleviate?
5. Leverage behavioral targeting
If your click-through rates are low and you’re not seeing enough impressions, it might be worth trying out behavioral targeting. This type of ad targeting allows you to select specific audiences based on their online browsing and shopping habits.
Behavioral targeting allows you to find potential customers based on their interests. Don’t use this method if you’re trying to appeal to a larger audience, because it’s going to be very difficult to find enough people to reach.
However, if you have a product that appeals to a smaller niche audience, this can be an incredibly effective way to find customers who are actually interested in your product or brand.
6. Decide on a video ad format
There are several different video ad formats available on Facebook:
- Vertical image: This type of video ad is designed to be a square and takes up the full screen on mobile phones.
- Horizontal image: This type of video ad is designed to take up the full width of a computer screen.
- Autoplay sound on/off: Every Facebook video ad has the option to play with sound or without.
- Looping: Every video ad can also be set to loop infinitely until a user clicks the “skip ad” button.
- Click to website: You can choose to add a link to your website at the end of your ad.
7. Choose your audience
Facebook ads are great for retargeting potential customers who have already shown an interest in your brand or product. You can also use them to appeal to new customers, but you have to make sure your audience is correctly targeted so you’re not wasting your ad spend on the wrong people.
Also read: Facebook Marketplace Ads – Ad on Facebook Marketplace
If you’ve been tracking your website traffic and social media followers, you can use that data to create a Facebook audience. You can target people based on demographics, interests, and more.
Once you’ve identified the people you want to reach, you can create an audience and start creating Facebook ads specifically for that group of people.
8. Use video analytics
Make sure you’re tracking your Facebook video ad analytics so you can see exactly how well your ads are performing. This will allow you to make necessary tweaks to your ad strategy and improve the performance of your ads over time.
You can go to your Facebook ad manager, select the ad you want to track, and click “Analyze Performance” to see your stats. Facebook will show you your average number of impressions, your average number of interactions, your click-through rate, and your cost per action.
9. Make your ad interactive
If you’re using Facebook video ads, you can make your ads interactive by adding a call-to-action button. A CTA button allows you to prompt viewers to take a specific action after they’ve watched your video ad. You can add a CTA button to your video ad in the Facebook ad manager. There are many different types of CTAs you can use, including:
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