With more than 2 billion monthly active users, Facebook remains the dominant player in social media. And unlike other platforms such as Instagram and Twitter, which are mostly used by younger audiences, Facebook continues to attract a broad spectrum of users — especially those who fall in the 35-and-older age range. These older users tend … Read more
In the past few years, Facebook has made several changes to its algorithm, which has directly affected advertisers’ ability to reach their target audience. That’s why marketers have had to work harder than ever before to make sure their advertisements are being seen by the right people at the right time. To help your brand … Read more
If you have ever used Facebook to advertise a product or service, you may have noticed that the site provides you with an option to pay them money in exchange for showing your ads to more people. Whether or not this is a good idea depends on what kind of business you have and what … Read more
Facebook is a powerhouse of an advertising platform with over 2 billion monthly users and a suite of tools that make it easy for businesses to target their desired audience. But, what if you’re new to Facebook Advertising and aren’t sure where to begin? For many businesses, the idea of diving headfirst into creating custom … Read more
In the digital advertising world, reaching your target audience with advertisements can feel like a game of whack-a-mole. No matter how many ads you create, it feels as though you are always competing against other advertisers for a limited number of eyeballs. In fact, one of the reasons Facebook ads are so effective is that … Read more