The purple pigment in a purple shampoo helps to offset brassy and yellow tones in lighter hair. The fundamental reason it’s purple is that it’s the direct opposite of yellow on the color wheel, which means purple and yellow cancel each other out.
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When purple pigment is used on color-treated brassy or yellow tones, it color-corrects the hue of your hair, restoring it to its previous natural or neutral brightness with cooler tones. Purple shampoos are popular among blondes, but they can also be used to brighten gray or brunette hair with golden highlights.
How often should you use purple shampoo?
To use a purple shampoo, moisten your hair and work the solution into a lather. It’s best not to use it on dry hair because it’s more porous and will absorb too much of the purple tone. Allow two to four minutes for even application, depending on the level of brassiness or yellow in the hair. Use cool water to rinse the shampoo out of your hair, which will help close the cuticle and lock the color.
If you’re introducing purple shampoo to your routine, start with once a week and gradually increase as needed. While purple shampoo is an effective tool for maintaining color vibrancy, it’s crucial not to overdo it. Place the purple shampoo down if you see too much or an overdose of purple tone in your hair. To erase the tone, use a clarifying shampoo and only use the purple shampoo once or twice a week. Use it in combination with color-safe shampoos to reduce the amount of violet deposit.
What factors should you consider while selecting a purple shampoo formula for your hair?
The purple shampoo market has grown significantly, making it tough to narrow down the best purple shampoos. The most significant rule of thumb in terms of what will fit your hair best and help you get your desired result is: the lighter the shade of purple, the more subtle the consequences will be. Find a crop of the best purple shampoos below to fit a variety of demands, from getting rid of unwanted brassiness to refreshing cool colors.
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