Have you ever posted something on your company’s Facebook page and then forgotten about it until you saw notifications telling you how many likes and comments your post got? Even if you manage to post something on a regular basis, keeping the attention of your followers can be challenging.
This is because Facebook users are often presented with content that’s dull, uninteresting, or simply not engaging. Most brands find it difficult to get their followers to comment or like their posts because they don’t post anything interesting enough to elicit a response.
However, there are 15 ways that you can increase engagement on your company’s Facebook page by posting things that people want to see and respond to.
If you’re a business that markets on Facebook, you know the potential of this platform is immeasurable. It’s also why so many businesses have a Facebook page in the first place. The problem is that many businesses don’t know how to get their Facebook pages working for them.
According to statistics, as of January 2018, there are 2 billion users on Facebook globally. When you consider there are only approximately 327 million people in the United States alone and roughly 200 million people in the entire European Union combined, it’s clear that marketers all over the world have taken note and begun capitalizing on this social media channel.
If your business has its own official Facebook page with likes and followers but feels like it’s not doing much for you, we’ve got some great advice for you. Here are 15 proven ways to increase engagement on your page:
1. Create quality content and engage with your audience.
As we’ve mentioned, it’s a good idea to begin your efforts by creating quality content for your page. It doesn’t matter if you’re posting about your product and services, information about your brand, or just funny/interesting content. Engaging with your audience is key to growing your Facebook following, getting likes and shares, and helping others see your page as a valuable resource.
The best way to engage with your audience is to create posts that inspire conversation. And don’t just focus on promoting your business; also focus on creating content that your fans would enjoy. It’s also a good idea to use polls and quizzes to engage with your audience.
This way, you can better understand what your fans want, how they feel about certain issues and topics, and what they’re interested in. You can also allow your followers to engage with each other in comment sections by asking them questions.
2. Don’t only post when you have something to promote.
You should always have something to promote on your Facebook page. But that’s not the only way you can use it. You can also use it as a news source, a resource for those interested in your industry, and a place for people to get information about your brand.
Don’t just create a Facebook page and only post when you have something to promote. Instead, post interesting information related to your industry and encourage your followers to engage with you by asking questions and sharing their thoughts.
This will allow you to build a following of people who are genuinely interested in your business and who will likely see your page as a valuable resource. It’s also a good idea to create polls and ask questions to get a better understanding of what your followers want and need.
3. Use relevant hashtags; but don’t abuse them.
Using hashtags on your posts is a great way to increase engagement on your Facebook page. Choose hashtags that are relevant to your content, and that your audience is already using. You don’t want to use too many hashtags, though, as this will make your posts look spammy and could actually hurt your engagement.
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One or two relevant hashtags per post is enough. By using hashtags, you’ll get more visibility on Facebook and Instagram. You’ll also increase your chances of being discovered by new followers and growing your following. Remember that you’re not just posting on your own page.
You’re posting on your page as well as on the news feeds of your followers. So you want to make sure you’re using hashtags that will be relevant to them as well.
4. Optimize your visibility by using ads.
If you’re not a fan of the organic approach of building your following, don’t worry. By using Facebook ads, you can easily increase engagement on your page. You have a couple of different options. You can either focus on getting likes or get more people to click on your page.
If you’re getting fewer than 10 likes per day, it might be worth your while to use ads to boost your likes. But if you’re getting more than 10 likes a day, it’s a good idea to focus on getting more people to click on your page by increasing visibility. You can do this by optimizing your ad to get more people to click on your page.
Remember that people won’t just magically come to your page. You have to bring them there and get them to stay. You might also want to consider using lookalike audiences or a custom Audience Network. These can help you reach new people who may not otherwise see your ads.
5. Ask your current fans to contribute by asking questions.
By asking questions on your Facebook page, you can get your followers more engaged with your content and each other. You can either ask general questions or ask questions related to your industry or your product/services. Here are a few examples: What’s your biggest obstacle in life right now?
What are your fears and insecurities? What would you tell your younger self if you could go back in time? What do you wish you knew when you were younger? What are your biggest dreams and goals? What do you want to be remembered for? What are your values?
When you ask questions like these, you’re engaging with your audience in a positive way and allowing them to open up to you and each other. You’ll also be getting more likes and shares on your page as people love to participate in discussions like this.
6. Try out different ad formats and test what works best for you.
Not every ad format is going to work for you. As you’re creating ads, try out different types of ads to see which ones get the best engagement. If you know what works for your brand and what doesn’t, you’ll be able to use Facebook ads more effectively. For example, if you know your product/service is something that people don’t want to miss out on, then you should use urgency ads.
If you’re selling something like a product or service that people don’t need immediately, try out relevance ads. If you want to build a relationship with your followers, try out relationship ads. If you want to get more people to click on your page, try out destination ads. If you want to get more likes on your page, try out engagement ads.
7. Take a broader view of Facebook as part of your marketing strategy.
You can’t just focus on your Facebook page and hope for the best. You have to take a broader view of Facebook as part of your marketing strategy. You have to think about what you’re doing on other social media channels like Instagram and consider how everything relates to one another.
It’s a good idea to create a content calendar for your page and for your other social media channels. By creating a content calendar, you’ll be able to schedule posts for your page and other social media channels. This way, you’ll be able to keep up with your marketing efforts and won’t fall behind.
Your content calendar should include both posts on your page and posts on other social media channels. It’s also a good idea to share posts from other pages and other social media channels that relate to your brand and that are relevant to your audience. This will help you reach a broader audience and get more exposure.
8. Plan your posts and use Facebook’s analytics
It’s important to post regularly on your Facebook page to increase engagement. But you also need to make sure that what you’re posting is actually engaging your audience and getting likes and shares.
9. Focus on showing, not just telling
If you’re only talking about your products and services, but never actually showing them in action, you’re going to experience low engagement rates. This is especially true if your target audience is international.
In some countries, people may not know what your product or service is even if you explain it to them in excruciating detail. If you’re going to get your Facebook page working for you, you need to try showing your audience what you’re all about, not just telling them. One of the best ways to do this is by creating a series of videos and hosting them on your page.
You can create videos that talk about your company culture, the benefits of your products and services, or even just interviews with your employees about what it’s like to work for you. Try showing your audience what you’re all about and see your engagement soar.
10. Try out different ad formats
One of the best ways to get more engagement on your Facebook page is to try out different ad formats. While it’s not recommended that you turn your page into an ads-only page, there are some ad formats that are more engaging than others. For example, carousel ads are great for engagement.
This ad format allows you to include up to 10 images or videos in one single ad. This way, instead of just reading your ad copy, your potential customers can see your products or services and the benefits they offer right away. If you have the budget to try out different ad formats, you’re likely to find one that works wonders.
11. Use Facebook events to drive participation
If you’re regularly hosting live events, you could tap into the engagement on your page by using Facebook events to drive participation. You can create an event for your next live broadcast, post about it on your page, and invite your followers to join in on the fun.
Think about ways you can get your followers more involved with your brand. You can also offer them a chance to be a part of your event and get special access to your broadcast. This will definitely engage your followers on Facebook and keep them coming back for more.
12. Determine your goals
Before you even begin interacting with your Facebook page, you have to know what your goals are. Do you want to increase the number of followers on your page, build brand awareness, or increase sales?
Before you start posting to your page, make sure you know exactly what you want to accomplish. This will help you determine which posts will best serve your goals and which ones won’t do anything for you at all.
13. Use video and graphics
One thing you can do to increase engagement on your posts is to use images and graphics that allow your followers to interact with your posts right away. You can take advantage of photo and video features on Facebook to create images that allow for quick and easy commenting.
This will get your followers interacting with your posts more often and will help you increase engagement on your Facebook page. You can also try using Facebook Live to broadcast special events or interviews with your employees. This is a great way to increase engagement on your page as well as increase followers.
14. Host an ongoing contest or giveaway
Hosting a special contest or giveaway is great for increasing engagement on your page. You can do this by asking your followers for likes and comments on your posts to enter. You can also create a special giveaway or contest for the holidays.
This is a great way to reach out to your followers during the season and give them something special during this time. You can also do this for your other major events throughout the year, such as fundraising efforts, birthday celebrations, and more.
15. Change up your posting schedule
If you post the same thing at the same time every single day, you’re likely to see engagement drop off over time. Your followers will start to expect that you’ll only post on certain days and times and may even stop paying attention.
Instead, try to mix up your posting schedule as much as possible. Don’t just post on Mondays and Fridays. Mix in Tuesdays and Thursdays as well. Mix up the times you post during the day. You’ll find that your engagement will increase overall.
Why is my engagement so low on facebook?
If the engagement on your page seems to be drastically low compared to what it used to be, there could be a few reasons. One is that you’ve posted too much. You don’t want to bombard your followers with too many posts.
Otherwise, they won’t have anything to say and your engagement will suffer. Another reason could be that you’re posting at the wrong times. Try to mix up your posting times as much as you can.
Why are my posts not reaching?
If you’re posting to your Facebook page and the posts aren’t reaching anyone, there are a couple of reasons why this may be the case. One is that you’re not posting to the right audience.
Make sure you’re posting to the correct Facebook page and that you’re using the correct targeting options. Another reason may be that your posts are too old. Check your page’s feed to make sure that the most recent posts are showing up first.
How can I get 1000 followers on Facebook fast?
If you want to get a large number of followers on Facebook quickly, don’t try to do it all at once. Instead, take your time and build a strategy around increasing your engagement on your Facebook page.
Build your audience one follower at a time and you’ll be able to reach a larger audience in less time. Make sure you’re engaging with your followers on your page whenever possible. Ask them questions, offer polls, and use other engagement strategies.