Facebook is a powerhouse when it comes to social media, with over 2.7 billion active users worldwide. As a business owner, you can leverage the platform to reach potential customers and grow your business.

Two of the most popular Facebook features for online businesses are the Facebook Marketplace and Facebook Business Page.

In this article, I will discuss the key differences between Facebook Marketplace and Facebook Business Page, and how they can benefit your online business. I will cover what Facebook Marketplace is, how it works, what you can sell, and how to post on it.

I will also talk about Facebook Business Page, how to create a shop on it, how to sell products, and how it compares to Facebook Marketplace.

What is Facebook Marketplace?

Facebook Marketplace is a platform where individuals and businesses can buy and sell items within their local area. It is similar to Craigslist, but with the added benefit of being integrated with Facebook.

This means that you can easily see the seller’s profile and check their credibility before making a purchase.

The Facebook Marketplace is accessible through the Facebook app or the website. You can browse listings by category or search for specific items. When you find something you like, you can message the seller to ask questions or negotiate the price.

For those who may not be aware, facebook marketplace is free to use. However, there is a feature that allows you to boost your listing for a much bigger audience reach.

Another thing is that facebook marketplace is not available in all locations of the world. What that implies is that if you are in a region where facebook marketplace is not yet launched, you can make use of the feature for buying and selling.

Given that, we have deemed it fit to list out all the countries that can make use of facebook marketplace for buying and selling at the moment:

1. Argentina.
2. Australia.
3. Austria.
4. Belgium.
5. Belize.
6. Bulgaria.
7. Canada.
8. Chile.
9. Costa Rica.
10. Croatia.
11. Cyprus.
12. The Czech Republic.
13. Denmark.
14. Ecuador.
15. Estonia.
16. The Dominican Republic.
17. Finland.
18. France.
19. Germany.
20. Greece.
21. Hungary.
22. India.
23. Ireland.
24. Italy.
25. Latvia.
26. Lithuania.
27. Luxembourg.
28. Malta.
29. Mexico.
30. The Netherlands.
31. New Zealand.
32. Nigeria
33. Norway.
34. Panama.
35. Paraguay.
36. Peru.
37. The Philippines.
38. Poland.
39. Portugal.
40. Puerto Rico.
41. Romania.
42. Singapore.
43. Slovenia.
44. South Africa.
45. Spain.
46. Sweden.
47. Switzerland.
48. Thailand.
49. The United Kingdom.
50. The United States.
51. Uruguay.

How does Facebook Marketplace work?

Facebook Marketplace is a user-friendly platform that allows you to buy and sell items easily. To use it, you must be at least 18 years old and have a Facebook account. You can access the Marketplace by clicking on the Marketplace icon on your Facebook homepage.

When you find an item you want to buy, click on it to see more details. You can then message the seller directly through Facebook Messenger to ask questions or make an offer. Once you and the seller agree on a price, you can arrange a meeting place to exchange the item and payment.

What can you sell on Facebook Marketplace?

You can sell a variety of items on Facebook Marketplace, including clothing, furniture, electronics, and more. However, some items are prohibited, such as firearms, drugs, and counterfeit items. Make sure to review Facebook’s Commerce Policies before posting items for sale on Facebook Marketplace.

How to post on Facebook Marketplace

Posting an item for sale on Facebook Marketplace is easy. First, you will need to login your facebook account. Next, you will need to locate and click on the Marketplace icon on your Facebook homepage.

Then, click on the “Sell Something” button on the facebook marketplace homepage and select the category of the item you want to sell.

Before doing this, you will need to have a clear picture of the item you want to sell. Now, you will need to add photos, description, price, and location. Once you have reviewed your listing, click “Post” to publish it. Your listing will then appear on the Marketplace for other users to browse.

Facebook Marketplace local only

One of the key features of Facebook Marketplace is that it is local only. This means that you can only buy and sell items within your local area. Facebook uses your location to show you items that are available nearby.

This is great for buyers who want to see items in person before making a purchase and for sellers who want to avoid shipping costs.

What is a Facebook Business Page?

A Facebook Business Page is a dedicated page for businesses to showcase their products, services, and brand. It is different from a personal profile because it is designed to promote a business rather than an individual.

A Facebook Business Page allows you to connect with potential customers, build your brand, and drive sales. Yes, with facebook business page, you can easily get in touch with your customers and interact with them free of charge.

All you need to get started with a business page on facebook is a facebook account or simply creating a facebook business page completely independent of your account. Here re the steps you will need to create a facebook page within your facebook account:

1. Login your facebook account
2. Next, click on the menu button at the top right corner of the facebook profile page
3. Now, locate and click page
4. Enter your business page name
5. Select the category
6. Click create page
7. Now, enter your business information on the next page
8. Upload your page profile and cover photos
9. Edit your call to action and also finish setting up your page.

Those are the steps you need to follow to easily create a facebook business page. It is free of charge and pretty easy to set up.

However, if you want to create a facebook business page without a facebook account, here are the steps you need to follow

1. Visit facebook.com in your browser
2. Next, scroll down and you will see ”Create a Page for a celebrity, brand or business.”
3. Now, click on the create a page option
4. click on the get started button
5. Sign up for a facebook account
6. And then follow the above steps to create your facebook business page.

How to create a shop on Facebook

Previously, to be able to create a shop on Facebook, you must have a Facebook Business Page. However, facebook now has a dedicated section for creating a facebook shop for both facebook page and an Instagram business account.

Another thing that is worthy of note here is that facebook shop is not available in all regions of the world at the moment. Thus, you may want to create a facebook shop for your business and you will see a message that the feature is not available.

If you have a business page and want to create a facebook shop within your page, all you need to do is to login your facebook account and locate and click on your facebook business page.

Next, you will need to click on the more button below your facebook page cover photo. Afterward, scroll down to the shop and toggle on the button.

This Facebook shop section will showcase your products and services. Once you turn on the Facebook shop option, you will need to set it up by adding basic information and choosing a theme. Once you are done, you can add your products, including photos, descriptions, and prices.

Facebook Shop vs. Facebook Marketplace

Facebook Shop and Facebook Marketplace are great platforms for selling products online, but they have some key differences. Facebook Shop is designed for businesses that want to sell products directly from their Facebook Business Page.

It allows you to showcase your products, add a checkout process, and manage orders all in one place. Facebook Marketplace, on the other hand, is a platform for local buying and selling between individuals and businesses.

Also read: Marketplace Download – Facebook Local Selling App

Facebook marketplace allows you to list your items for sale and it is displayed by Facebook to people within your local communities.

How to sell products on Facebook Business Page

To sell products on Facebook Business Page, you need to have a Facebook Shop set up. Once you have added your products to your shop, you can promote them on your page, in groups, and through Facebook ads.

You can also use Facebook Insights to track your sales performance and make data-driven decisions.

How to sell products on Facebook Marketplace

To sell products on Facebook Marketplace, you need to post a listing for the item you want to sell. Make sure to provide clear photos, a detailed description, and an accurate price.

You can then promote your listing through Facebook groups or by sharing it on your personal profile. When someone is interested in buying your item, you can negotiate the price and arrange a meeting place to exchange the item and payment.

Facebook Marketplace for Business

While Facebook Marketplace is primarily designed for local buying and selling between individuals, it can also be used by businesses. Businesses can use Facebook Marketplace to reach new customers and promote their products within their local area.

To do this, they need to create a listing for the item they want to sell and optimize it for search. Businesses can also use Facebook Marketplace to sell products that are overstocked or have not been sold through their Facebook Shop.

Comparison between Facebook Marketplace and Facebook Business Page

Facebook Marketplace and Facebook Business Page have some similarities and differences. Facebook Marketplace is designed for local buying and selling between individuals and businesses, while Facebook Shop is designed for businesses that want to sell products directly from their Facebook Business Page.

Facebook Marketplace is free to use, while Facebook Shop charges a fee for transactions. Both platforms allow you to connect with potential customers, but Facebook Shop offers more advanced features for managing orders and promotions.

Pros and Cons of using Facebook Marketplace and Facebook Business Page

Facebook Marketplace and Facebook Business Page both have their pros and cons. Facebook Marketplace is free to use, allows you to reach potential customers within your local area, and is easy to use.

However, it is limited to local selling, has limited features, and can be competitive. Facebook Business Page, on the other hand, allows you to showcase your brand, sell directly from your page, and access advanced features for managing orders and promotions. However, it can be expensive, requires more effort to set up, and may not reach as many potential customers.

Final Thought

In conclusion, Facebook Marketplace and Facebook Business Page are two powerful tools online businesses can use to reach potential customers and grow their brands. Understanding the key differences between these two platforms is important for making informed decisions about which one to use.

Whether you choose to use Facebook Marketplace, Facebook Shop, or both, make sure to optimize your listings, connect with potential customers, and provide excellent customer service.

If you need help setting up your Facebook Business Page or optimizing your Facebook Marketplace listings, contact us today. Our team of experts can help you reach your goals and grow your business.