Marketing trends change year after year, just as human desires and wants change year after year. Since its inception in 2004, the Facebook social media platform has introduced some marketing trends that have increasingly influenced how digital marketers behave.
Facebook Marketing Trends 2021
Here are some Facebook marketing trends to follow in 2021 to keep your business afloat.
In 2020, video will continue to be an important aspect of Facebook marketing. Video is still the king of content, according to several surveys and figures. Facebook users watch an average of 100 million hours of video per day, according to Mark Zuckerberg.
Furthermore, it has been shown that a staggering 135 percent of Facebook videos are digested, with videos having a higher organic reach than photos.
Marketers can take advantage of this by including Facebook video into their digital marketing strategy in 2021.
Facebook Live is a live broadcast on Facebook.
The average Facebook live engagement was revealed to be 178 percent, which is greater than the average engagement for posts. The average reach of Live postings has increased by more than a factor of two.
Facebook Live videos allow publishers and audiences to connect in real time, which has aided its popularity thus far.
A user can take advantage of Facebook Live marketing by doing the following:
- Creating a Facebook event
- Social shares
Facebook AR/VR – Facebook’s Augmented Reality/Virtual Reality
The Camera Effects Platform and Facebook Spaces are growing to pave the way for a new era of engagement. What phone cameras are currently accomplishing, according to Zuckerberg, are essentially crude versions of what AR experiences will eventually be.
Three key aspects of Facebook’s new AR platform
Precise location: This places varying imagery in the camera’s viewfinder
3D effects: This platform is designed to build out 3D environments using a 2D photo
Object recognition: This feature enables users to use real-time visuals to have a new form of interaction with images.
Facebook Spaces is a new feature on Facebook.
People can engage with friends (as avatars) in virtual reality using this platform. It offers an environment in which friends can meet even if they are not physically present in the same place. Users in this virtual world can share numerous forms of media with one another in real time.
Marketers can benefit from Facebook spaces because of the product information they provide, as well as the ability for users to point to almost anything and have all kinds of information appear. 360-degree content is essential to the Facebook spaces platform.
GIFs don’t necessitate the same level of investment as films, carousels, or lead advertising. Existing video assets can also be repurposed as Facebook GIF advertising, resulting in a win-win situation.
Giphy has a daily user base of over 100 million people who send 1 billion GIFs each day.
Press and hold videos
You can communicate with your audience in real time right on their Newsfeed using this style. Because the format is still relatively new, your subscribers may be startled by interesting content.
360-degree cameras provide marketers the ability to convey stories from unprecedented perspectives.
Instead of only viewing images from behind-the-scenes or on the runway as if you were there, you can examine shows from all angles.
With more than 100,000 monthly active bots on Messenger, brands and customers can communicate instantly.
It provides customer support, answering basic questions and difficulties, as well as an automated contact to increase sales.
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