The internet is a vast place filled with a variety of information. The quality and quantity of content online is so high that it can be difficult for businesses to cut through the noise and reach their target audience.
To stand out, many companies have turned to social media marketing as an effective way to reach customers. Websites like Facebook are now home to millions of users who log in daily to check on friends, catch up on news, share videos, and much more.
In fact, over a billion people worldwide use Facebook daily! If your business has not already started using Facebook marketing as part of your overall digital marketing strategy, it’s time you get started right away! Read on to discover five top ways you can leverage Facebook marketing to reach your customers and drive sales.
Facebook is the world’s largest social media network with over 2 billion monthly active users as of January 2018. With so many people using Facebook and its other services, it’s a great place for businesses to advertise their products and services. Marketing on Facebook has many advantages, including the ability to target specific users based on their interests, location, and other personal information.
However, most marketers only focus on advertising and don’t take advantage of all that Facebook has to offer them as a marketing platform. There are numerous different ways that you can use Facebook to market your business, from targeting advertisements to creating an official page for your company. Here are our top 12 marketing strategies if you want to succeed with your business on Facebook:
1. Run Facebook Ads to Grow Your Audience
One of the easiest ways to grow your Facebook audience is by running advertisements. Facebook ads can be incredibly effective at growing an audience because you can target specific users based on many different pieces of information, such as their location, interests, and demographic information, such as age and gender.
You can also target users based on the device that they’re using, meaning that you can choose to show your ads to users who are primarily on mobile devices or computers. While there are many different ways that you can use Facebook ads to grow your audience, one of the best ways is to create an ad around an evergreen audience-building topic.
There are many different types of evergreen topics and one of the best ones to use for growing your audience is to create an ad around creating an online presence and building a website.
2. Host a Contest or Giveaway
Another way that you can use Facebook to grow your audience is by hosting a contest or giveaway. People love contests and giveaways because they get the chance to win something while also engaging with your brand. However, most people don’t like to engage with brands unless they have to.
By hosting a contest or giveaway, you’re giving your audience something valuable while also collecting their names and emails so that you can stay in touch with them in the future. This means that by hosting a contest or giveaway, you’ll be growing your audience and your email list at the same time.
Facebook contests and giveaways are easy to create, and you can even find premade ones that you can just edit slightly to fit your needs. You can also use a tool like Wishpond, which can help you create a contest or giveaway that is tailored specifically for Facebook.
3. Create an Official Company Page
Another great way to use Facebook to grow your audience is by creating an official company page. An official company page is different from a personal Facebook page in that it’s designed to be used as a hub for all of your company’s information.
You can post product updates, photos, videos, and even schedules for future events like special sales or in-person meetups. Having an official company page is a great way to stay in touch with your customers, especially when a lot of them are on Facebook. However, many businesses struggle to keep their Facebook page updated due to lack of time or interest.
Fortunately, there are many different Facebook automation tools that you can use to schedule posts, which will allow you to easily keep your page updated without having to do it manually.
4. Run an Editorial Calendar for Facebook Posts
One of the best ways to stay consistent with your Facebook posts is by constructing an editorial calendar for your Facebook posts. An editorial calendar is used by many different types of businesses and industries, including marketing. It’s basically a way for you to plan out your posts in advance so that you can stay consistent and post at the best times for your audience.
An editorial calendar for your Facebook posts is especially important if you want to use a strategy like evergreen content, because you’ll need a consistent source of posts to keep your audience engaged.
There are a few different ways that you can construct an editorial calendar for your Facebook posts, including using a Google spreadsheet or a social media management tool like Sprout Social.
5. Use Video Marketing to Increase Awareness
Video marketing is another great way to increase awareness of your brand and products. Facebook users often prefer watching videos over reading posts, which makes video marketing an excellent choice. The best types of videos to post to Facebook are short and entertaining clips that are relevant to your industry.
Vlogs (video blogs) are also a great way to stay consistent with Facebook posts, which is especially useful if you’re in a creative industry like fashion or beauty. There are many different types of video marketing strategies that you can use with Facebook, such as hosting a video Q&A or creating a short video for each product that you sell.
6. Use Facebook Pages to Build Your Audience
Another great way to grow your audience on Facebook is by creating a Facebook page. Facebook pages are different than company accounts because they can only be created by pages, whereas company accounts can also be used by individuals.
Facebook pages are a great way to stay connected with your audience and post updates related to your industry. They are also a great source of traffic for your website. Facebook pages are free to create and you should definitely create one for your business if you don’t have one already. You can also try to build a following on your company account, but it’s much easier to gain a large following on a Facebook page.
7. Leverage Facebook Events
Another great way to build an audience on Facebook is by creating and promoting Facebook events. Facebook events are a great way to stay connected with your audience, especially if you’re in a creative industry like fashion or beauty.
You can create events for anything, including meetups, product launches, and online lectures or tutorials. You can also create events for your company and then advertise them on your page, which is a great way to stay connected with your audience and drive traffic to your page.
8. Create Video Content
Another great way to increase engagement and promote your brand on Facebook is by creating video content. There are many different types of videos that you can create, such as Facebook Live videos, product reviews, and vlogs. Video posts have been shown to have higher engagement rates, meaning that they typically get more likes and comments than other types of posts.
This is because video posts provide a more immersive experience for users, which leads to higher engagement rates. Another reason why video posts are so effective is that they are easily shareable, which means that your video posts will likely be seen by more people than posts without video.
This is especially true for Facebook Live videos because they can be easily shared as links, which will help them reach a larger audience.
9. Run an Organics Strategies (Organic Marketing)
Lastly, you can use organic marketing strategies to grow your audience on Facebook. Organic marketing is the process of promoting your brand or products without the use of paid advertisements.
This means that you’ll be relying almost entirely on the power of your audience to promote your posts and engage with your page. There are many different organic strategies that you can use to promote your brand on Facebook. The best ones to use are those that are tailored to your industry, product, and specific audience.
10. Create Content That Appeals to Your Target Audience
One of the best ways to grow your audience organically is by creating content that appeals to your target audience. This means that you should write posts that are tailored to the interests of your specific audience, such as a subset of people who love your brand.
When you create posts that appeal to the specific interests of your audience, they’re more likely to share your posts with their friends, which will help you grow your audience.
11. Post Regularly to Build Consistency
Another great way to build an audience organically is by posting regularly. Posting regularly is a great strategy for building an audience because it helps you to build consistency.
Consistency is important because it’s what keeps your audience engaged. If you post consistently, your audience will know when to expect your updates and this will help them to stay engaged with your content.
12. Stay Relevant to Your Audience
Finally, another great way to build an audience organically on Facebook is by staying relevant to your audience. This means that you need to be sure to stay in touch with what your audience wants and what they’re interested in.
You can do this by regularly reading the posts and comments on your page and engaging with your audience. When you stay relevant to your audience, they’ll be more likely to engage with your posts and they’ll be more likely to like and share your content.