You might have already heard about TikTok Ads or seen the brand ads on your feed. Whether it’s a friend or a stranger, everyone is watching videos on TikTok at this point of time. It’s that insanely popular. The platform was initially launched as Musical.ly in 2014 and gained popularity only two years later.
You might find it weird that why this article is talking about TikTok Ads when there are so many other new features app like Boomerang, Instagram stories etc. But, there are some key reasons for you to know about TikTok Ads.
The company recently updated its name from Musical.ly to ‘Tik Tok’ and released an advertising platform called ‘TikTok Ads’ In this blog post, we’ll discuss everything about TikTok Ads such as what it is, how to create an account, benefits of using the platform and much more!
What is TikTok Ads?
TikTok Ads is a brand advertising solution offered by TikTok. When brands create an account and start advertising on TikTok, they get a chance to appear on users’ feed. They just have to create an advertisement and they are good to go!
When a user clicks on your TikTok ads, they are taken to your website or landing page. The ad is usually 15 seconds long. Your ad can show up both on the feed and in the “Explore” section on TikTok.
How to Create an Account on TikTok Ads?
Before you create an account on TikTok Ads, you must have a TikTok account. If you don’t have an account on TikTok, you can create one by visiting the website or downloading the app from the app store.
Once you’re done, go to the “Ads” section in the app. If you’re on your browser, go to the “Advertise” tab on TikTok. Here you’ll see a pop-up saying “Create an account today!” Enter your details and you’re done!
Here are the steps you need to follow to figure How to set up a TikTok Ads Manager account.
1. First off, you will need to head over to TikTok for business and create an an account. You can do that by clicking here to start your account registration.
2. Next, you will need to click the ‘Get Started’ button on the top right hand side of the page or in the middle of the page. If you are logged in with another account and log out before continuing.
3. Now, you will need to choose your Billing Country/Region and then click ‘Create’.
4. Afterward, you will need to verify your email address or phone number. If you have not received a verification code after 30 seconds and check your spam folder.
5. Lastly, the moment your registration is complete, you will receive a best practice email.
Those are the steps you need to follow to easily create TikTok Ads Manager account. From there, you can now set up your TikTok ads.
How to add money to your TikTok Ads Manager account
If you have successfully set up your TikTok ads account, here are the steps you need to follow to add funds to your account.
- First off, you will need to login your tiktok business account
- Next, Locate and click Payment under the account setting section
- Once you are done with that, you will need to enter the amount you would like to be added to your account
- Lastly, you will need to select your card type. Once you are done with that, you will then be redirected to Worldpay to complete your payment.
Those are the steps you need to follow to easily add money to your tiktok account.
Benefits of Using TikTok Ads
Let’s start with the obvious reason for using TikTok ads – huge reach. TikTok has millions of users, and it’s not just teenagers who are using the app. It is a great way to boost your brand’s engagement, increase your followers, and increase revenue. TikTok ads provide you with an amazing platform to reach your target audience and earn their trust.
How Much Does a TikTok Ad Cost?
This is the million-dollar question! The answer to this question is “it depends.” The cost of your TikTok ads will depend on your target audience, the types of Audience you want to target and the duration of the video. There are three types of Audiences TikTok displays your ad to:
- General Audience – for your ads to be seen by everyone on TikTok.
- Targeted Audience – for your ads to be shown to a specific group of people.
- Specific Audience – for your ads to be shown to a group of people who are already engaging with your brand.
Why You Should be Using TikTok Ads
TikTok has more than 300 million users and is growing day by day.
- TikTok is one of the most popular social media channels in the world. There are millions of people who are spending their time on this platform.
- You can create interesting ads on TikTok and attract your potential customers.
- TikTok ads are a great way to promote your product or service and generate leads.
Do I need a TikTok account to run TikTok ads?
Yes! Just as you need an Instagram account to run ads on Instagram, you also need a TikTok account to run TikTok ads. You can create your account on TikTok by visiting their website or downloading the app from the app store. You just have to enter your name, email address, and password.
- You can also create a TikTok account using your Facebook or Google account.
- Once you’ve created your account, TikTok will ask you to select the type of account you want to create. There are three types of accounts: Personal, Brand, and Influencer.
- If you select Brand or Influencer, TikTok will ask you to enter your website URL, which will then be verified.
What is a TikTok ads account?
A TikTok ads account is the account where you will be creating your ads. It is where you will be setting up your ad campaigns and also monitoring their performance. A TikTok account will have your name, contact information, website URL, and payment details.
Is TikTok ads account free?
Yes, TikTok ads account is free. There are no charges for creating an account on TikTok. However, brands will have to pay for their TikTok ads.
Can you run TikTok ads on a personal account?
Yes, you can also create a personal account on TikTok and run TikTok ads. There are a few differences between personal and brand accounts.
- Brand account – You will be charged for your ads if you are creating a brand account.
- Personal account – You will not be charged for your ads if you are creating a personal account
- Brand account – You can select a target audience and see their demographics and interests.
- Personal account – You can only select a general audience.
- Brand account – You can choose the duration and budget of your ads. You can also choose the frequency with which you want your ads to be shown.
- Personal account – You cannot change the duration or budget of your ads. You cannot change the frequency with which you want your ads to be shown either.
How do I link my TikTok account to TikTok ads?
First, you have to create your TikTok ads account. Then, you have to log in to your account and go to the “Ads” section. Next, click on “Link Account” and select “ TikTok.” Enter your TikTok login details and select “Authorize” to link your TikTok account. Now, you can create your first ad.
Conclusion
This was the essential guide to TikTok Ads. TikTok is one of the fastest growing platforms and advertisers must be looking to run their ads on this platform. If you are one of them, make sure you read this article to know everything about TikTok Ads. TikTok ads provide you with an amazing platform to reach your target audience and gain their trust.
You can create interesting ads on TikTok and can also promote your product or service. TikTok ads are a great way to generate leads and increase revenue. These are the benefits of using TikTok as a marketing strategy.
If you’re thinking of using TikTok ads, or if you’ve started using them, this guide will help you understand the process and what’s involved.