In the saturated world of social media, it’s getting harder to break through the noise. New apps and networks are popping up every day. It seems like everyone has a new social platform these days: Facebook alone has more than 200 billion user profiles on its various services.
That’s why making your app stand out from the crowd is becoming increasingly challenging for marketers.
With over 300 million monthly active users, TikTok is one of the most popular apps today. In addition to being one of the fastest growing social media platforms today, this video-sharing app also boasts of a young user base – with almost 80% of its users falling in the age range of 13 – 25 years.
See: How to Create Successful TikTok Ads for Your Brand In 2022
Hence, an ideal place for advertisers to reach out to their target audience at a very affordable cost and high return on investment!
TikTok has quickly become one of the most popular social media platforms. As of October 2018, it had over 375 million monthly active users, with over 200 million of those coming from the United States and India.
In fact, there are more than 10 million users in India alone. If your company is trying to reach this specific audience, advertising on TikTok might be a good option for you. Read on to learn more about what TikTok Ads Manager is and how you can use it to advertise your brand or product.
What is TikTok Ads Manager?
TikTok Ads Manager is the platform you will use to create and manage your ad campaigns. In other words, it’s where you will create ads and set up budgets, time frames, and other settings.
For this reason, it’s a good idea to spend some time getting familiar with the platform before creating an ad campaign. This way, you’ll know exactly what you’re doing and get the most out of your ad money.
Why Use TikTok Ads Manager?
When it comes to advertising on social media, you want to be sure that your ad will reach the correct audience. This is why it’s important to use the right platform. TikTok, for example, has a very specific audience.
With over 200 million users from the United States, India, Brazil, and Mexico, your ad will reach a large number of potential customers. TikTok also has a very young audience so if your product is intended for a younger crowd, TikTok is an excellent choice.
Because TikTok is a mobile-first platform, it’s a great way to reach this younger audience. TikTok Ads Manager makes it easy to create ads and then target the right people with them. This is important because if your ad doesn’t get seen by the right people, it won’t have any effect.
How to set up an ad campaign in TikTok Ads Manager?
If you’ve decided that TikTok Ads Manager is the platform for you, it’s time to get started setting up your ad campaign. While you can jump right in and start creating ads, it’s a good idea to get a basic idea of how TikTok Ads Manager works first. This way, creating your first ad won’t be a stressful experience.
- Firstly, you’ll choose the type of ad you want to create. There are three types of ads on TikTok: In-feed, Pre-roll, and Sponsored Lens.
- In-feed ads are full-screen and show up in the middle of a user’s feed. Pre-roll ads, on the other hand, appear before a user can watch a video. Sponsored Lens ads are part of the Lens feature and allow you to create interactive ads.
- Next, you’ll choose the type of budget and payment method you want to use. TikTok offers a CPM model, which means you’ll be paid when your ad is viewed by a certain number of people.
- After that, you’ll select the targeting options. TikTok allows you to target people based on their interests, age, gender, and location
The benefits of advertising on TikTok
Like we mentioned earlier, TikTok has an extremely large audience. If you advertise on this platform, you’ll make sure that your ad is seen by people from a wide variety of backgrounds. This is a huge benefit because you won’t have to create multiple ads for different audiences.
As you run your ad campaign, you can easily tweak it to reach different people. Another benefit of advertising on TikTok is the ability to reach younger generations. If your product is intended for a younger audience, TikTok is a great choice.
It’s also important to note that TikTok is a mobile-first platform. This means that your ad will be much more likely to be seen if it’s shown on mobile devices.
Tips for a successful ad campaign on TikTok
Now that you have an idea what TikTok Ads Manager is and how it works, it’s time to get into the nitty-gritty of setting up a successful ad campaign. While the process can be a little overwhelming at first, you’ll quickly become an expert once you get the hang of it.
- Before you do anything else, it’s important to get to know the TikTok community. Get a feel for who uses this platform and what they like. This will help you create more engaging ads.
- Next, come up with a creative and catchy ad that grabs your audience’s attention. Remember, you only have a few seconds to capture the user’s attention so make it worth their time.
- Make sure that your ad is set up correctly. If your ad is not set up correctly, it will be declined and you won’t be able to run it.
- Be patient and learn from your mistakes. It can take time to create engaging ads, so don’t give up if the first few don’t work out.
Things to know before creating an ad
- Do some research and see which type of ad is best for your business. Depending on what you want to advertise, you might want to use a different ad format.
- The length of your ad will vary based on the type of ad you choose. For example, Pre-roll ads have a maximum length of 15 seconds while In-feed ads are 90 seconds long.
- Make sure to include a call to action in your ad so that your customers know exactly what they’re supposed to do after viewing your ad. For example, “Click the link in our bio to order now!”
- TikTok allows you to put a link in your ad. If you choose this option, make sure that it’s a link to your website. If you put a link to your Instagram profile or other social media account, your ad might be rejected.
Things to know before you start advertising on TikTok
- TikTok only allows brands to advertise on their platform. If you are looking to advertise for yourself, you cannot use TikTok Ads Manager.
- TikTok accepts ads from companies and brands that are verified and registered in the United States.
- TikTok has a strict content policy. If you violate this policy, you will be removed from the platform.
- TikTok does not allow sexual content, political content, or religious content.
- TikTok does not allow ads for gambling, drugs, and tobacco products.
- TikTok does not allow misleading content or false claims.
- TikTok does not allow impersonation. If you mimic another brand, you will be removed from the platform.
- TikTok does not allow advertisements with inappropriate imagery or language. You will be removed from the platform if you violate this rule.
FAQ: Everything You Need To Know About TikTok Ads Manager
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What is TikTok?
TikTok is a social media app that allows users to create short videos and share them with their followers. It was created in 2017 and has since grown to become one of the most popular social media apps. There are over 375 million monthly active users on TikTok and more than 200 million of those users are from the United States.
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What does TikTok Ads Manager do?
TikTok Ads Manager is the platform that brands use to create ads and run ad campaigns. TikTok Ads Manager is easy to use and allows brands to create a variety of ad types that reach millions of users.
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What are some of the benefits of using TikTok Ads Manager?
There are a number of benefits to using TikTok Ads Manager to advertise your brand or product. For starters, TikTok has an extremely large audience and you are guaranteed to reach people from a wide variety of backgrounds. TikTok also has a very user-friendly platform that is easy to navigate.
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How do I sign up to use TikTok Ads Manager?
If you are interested in using TikTok Ads Manager to advertise your brand, you first have to sign up to be a part of the TikTok Partner Program. Once you are a part of this program, you will be able to create