Did you know that Facebook Groups have become the most preferred platform for people to interact and share content? In fact, more than 500 million people regularly use Facebook Groups.
This is because they are a great opportunity to build relationships with friends and like-minded people in a safe environment. We’ve all heard about the importance of belonging to a community or tribe.
It’s no secret that having an online tribe makes us feel less alone in this big world. Creating a Facebook Group is one of the best ways to build such a tribe with like-minded people who share your interests and values.
Whether you’re exploring new hobbies or want to meet new friends, creating a Facebook Group could be the answer you’ve been looking for! Read on to discover how you can make your group thrive!
Do you feel like your Facebook group is just not taking off the way you hoped it would? Maybe it’s because many of your members appear to spend more time lurking than posting, liking, and commenting. Or maybe it’s because you feel like there’s a static energy about the group that inhibits participation.
Either way, your group may need a little bit of help to reach its social media potential – which is why we’re here to give you some ideas on how to make your Facebook group thrive. In this blog post, we will cover 10 surefire ways to make your Facebook group thrive.
1. Make your group public and add a call-to-action.
Facebook groups can be private, but if you want to engage with your broader community, you need to make your group public. You can do this by going to the “Manage” tab in your group and clicking “Make this group public.”
See: Turning Your Facebook Page Into a Sales Machine: 20 Ways To Get Started!
This means anyone can search for your group and join. Once your group is public, you need to add a call-to-action to your group’s description. This should be something like: “Join this group if you are interested in learning more about [topic].”
This will help you attract the right members. Remember: if you make your group private, it will be difficult to engage your broader community. Make it public so you can invite anyone who is interested in what you have to say.
2. Host regularly scheduled Activities.
Facebook groups are a great place to host various kinds of activities, ranging from simple polls to more involved discussions. Unfortunately, many groups host activities only when they have time. But in reality, this can be detrimental to the health of your Facebook group. If you only host activities when you have time, you may miss opportunities for engagement.
And if you miss those opportunities, your group may start to fade. Instead, host activities regularly – at least once a week. You’ll help keep your group active and engaged. You can use Facebook’s “Events” feature to host activities, so you don’t have to constantly be online to host group activities.
3. Add a Facebook ads boost to your posts.
A lot of groups have issues with engagement. You may be trying your hardest to get your members engaged, but it might not be happening every week. There may be weeks that drag on without much activity at all. You can use Facebook’s “Boost Post” feature to add a boost to your posts.
This will increase your post’s visibility on your members’ News Feeds. It will allow your post to be seen by more people – increasing the likelihood of engagement. Boosting your posts may be a great investment for your group.
Facebook groups are very targeted – meaning only the people who are most interested in your content should see it. Boosting your posts will make sure that your content is seen by more people. This is especially important when you are trying to drive traffic to your website.
4. Add a poll to your post and see what happens.
We’ve already talked about hosting regular activities in your group. But what if you have a group that is not very active? Or what if you have a group with a lot of lurkers? There are a few ways to boost engagement in these situations, but one of the best is to add a poll to your post. People love polls – especially on social media.
They want to be able to engage with your content, but they can’t always think of the perfect thing to say. A poll can help spur engagement because your members can simply select their response – and you can start a discussion from there. A poll can be a great way to kick start engagement in your group because it is simple to do.
The most important thing is to make sure you are monitoring your poll. Check it on a regular basis and respond to the things that your members are saying.
5. Commit to posting consistently.
One of the most important things you can do to make your Facebook group thrive is to post consistently. You should be posting at least once per day, and some people post more frequently than that. If you post once a day, you have 12 posts to mix things up with. If you post more frequently, you have even more opportunities to drive engagement.
If you schedule your posts for the whole month, you don’t have to worry about remembering to do it every day. You can use a tool like Hootsuite to make it easier to manage your scheduling.
6. Invite only the best potential members.
If you want to make your Facebook group thrive, you should invite only the best potential members to join. This might seem a little heartless, but it’s the truth. If you invite anyone and everyone to your group, you’ll get a mixed bag of members – some of whom will be fantastic and others who will be terrible.
But if you invite only the best potential members, you are more likely to get a group of people who are interested in engaging with your content. They will help make your group thrive.
7. Rotate the placement of your banner ads.
If you are monetizing your group by rotating banner ads, you might consider rotating your ads every couple of days. This will help keep your ads from growing stale. It will also help to ensure that your ads are always in front of the right people.
Read: The Ultimate Guide to Online Marketplaces (2022)
You should also make sure to mix up the ads you are running in your group. If you are rotating ads every couple of days, you are less likely to receive complaints from your members.
8. Provide exclusive member benefits only.
One way to keep your members engaged is to provide exclusive member benefits. We’ve talked about the importance of giving your members a reason to stay. You can do this by providing exclusive member benefits. You can offer members special access to other members, exclusive content, and more.
By providing exclusive member benefits, you will make your group feel more exclusive. Your members will feel like they are part of a special group – and they will be more likely to remain engaged as a result.
9. Ask for feedback at the end of each rotation.
Another way to keep your members engaged is to ask for feedback at the end of each rotation. Feedback can come in many forms, but the most common is a survey. You can send a survey to your group at the end of each rotation. This will help you learn about your members and what they want to see in the group.
By soliciting feedback from your members, you are giving them a voice. You are telling them that their interaction with your group matters. Asking for feedback will help keep your members engaged and make your group stronger as a result.
10. Create a sense of community with greetings and by recognizing people.
One of the best ways to make your Facebook group thrive is to create a sense of community. This can be as simple as greeting people by their first name and recognizing other members who have done something exceptional. If you want to make your group thrive, you need to make your members feel welcome and appreciated.
You can do this by recognizing people for their contributions and by greeting them by their name. You can also thank people for joining your group. These simple gestures will go a long way toward making your group stronger and more engaged.
Facebook groups are a unique and powerful way to communicate with your community. Making your group thrive will be challenging, but it is certainly possible. All it takes is a little effort and some creativity.
11. Organizing your group and members
First and foremost, it’s important to organize your group and its members. In order to make your group usable and easy to navigate, you should have a hub of information that posts important details, rules, and guidelines for the group.
A calendar and event page are helpful for scheduling events, as well as highlighting special events, guest speakers, and any other important dates and milestones within the group. Lastly, make sure you create a poll within the group that polls the membership about what type of content they would like to see posted in the group.
This will help you gain some insight into what your members and your group are interested in and what they would like to see more of.
12. Rotating ad campaign
If you have a budget and are running ads in your group, you should create a rotating ad campaign and schedule it to run on a daily basis. This will help boost engagement and keep your group fresh and active. If you don’t have a budget, you can always try a giveaway with a product or service you’re affiliated with.
This will help you promote your business while giving back to your group members at the same time. If your group is based around a specific product or service, you can also use the rotating ad campaign to promote sales related to your products. This will help grow your sales and help make your group profitable.
If you’re not sure how to create an ad campaign for your group, you can always look for an ad creation tool that you can use to create your rotating ads.
13. Hold Contests and Giveaways for ad exposure
Holding giveaways and contests within your group is a great way to increase ad exposure and get more eyes on your group. It also gives your members a reason to be in your group and engage with your ads. In order to run contests in your group, you need to be sure that you’re abiding by Facebook’s contest policy.
Also read: How To Make A Facebook Page To Buy And Sell
This can be found here. Contests can be run in many different ways, but they all have one thing in common: they need to have an entry form in your group. This will not only help you increase ad exposure, but it will also give your members a reason to engage with your ads.
14. Add games and activities for entertainment
If your group is lacking in entertainment, adding games and activities that encourage group members to interact with one another will help liven your group.
Questions and polls can be used to get your members talking with one another, and games like “What If?”, “If ____, then ____”, “What word/phrase rhymes with ____?”, and “What word/phrase sounds like ____?” can help spark conversation.
You can also use games like “Would You Rather?”, “Two Truths and a Lie”, or “Would you kiss or date?” to get members interacting with one another. You can also use games like “Never Have I Ever” or “What’s your Favorite” to get group members talking with one another.
15. Be responsive to member requests and feedback
If members are requesting certain types of posts or topics, or if they are giving you feedback about the types of posts being posted in the group, be sure to listen to them. Members are in your group because they want to be there, but they need to feel like they have a voice.
If they’re asking for something or offering feedback about something, it’s important that you listen. Not only will you be helping your group members, but you’ll be helping your group thrive as well.
16. Encourage engagement and participation
If you want your group to thrive and be active with members, you need to encourage engagement and participation within the group. This can be done by creating polls, asking questions, and responding to member posts and comments.
You can also use group members to spark conversation and engagement in the group. This can be done by creating a few posts asking members what they would like to see more of in the group, what they would like to see less of in the group, or what they would like to see changed in the group.
17. Be consistent with posting
If you want your group to thrive and be consistent with posting, you have to make sure that you’re posting on a consistent schedule. This will help your group members know when to expect your posts and it’ll also help to keep your group members engaged and active.
18. Have a solid mission and goal for your Facebook Group
If you’re unsure about what direction to take with your group or what your mission and goal for the group is, you’ll never be able to make your group thrive. Make sure that you know what your mission and goal for the group is and what you want to get out of the group before you create it.
19. Encourage User-Submitted Content
If you want to make your group thrive, you need to encourage user-submitted content. This can be done by creating a submission form and allowing members to post articles, videos, pictures, and other relevant and related content within your group.
This will not only allow you to create a library of content within your group, but it will also give other members an opportunity to be seen and heard. This will help grow engagement and participation in your group, and it will also give your group members a chance to contribute to the group while helping the group reach its social media potential.
20. Hold Discussions Based on Previous Posts
If you want to make your group thrive and encourage member participation, you should hold discussions based on previous posts. This will allow members to interact with one another and spark conversation, while also giving you an opportunity to contribute to the discussion, helping your group to reach its social media potential.
This is especially important if you’re running a business-related group, where you want to provide a space for members to engage with one another about business-related topics.
Conclusion
These are 20 ways to make your Facebook group thrive. If you follow these tips, you can make your Facebook group thrive and flourish. Facebook groups are a great way to connect with others while gaining new customers and increasing brand awareness. For more tips and information, check out our blog.