There are now more than 1.65 billion users using Facebook every single day, which means the social media network is a fantastic place to grow your business and promote your brand.
Creating a Facebook Business Page is the first step towards making your company accessible to potential customers, as well as an excellent way of establishing a professional online presence. It’s also a great way of interacting with customers directly and monitoring feedback on new products, services or marketing campaigns.
And if you want to take your business further with Facebook, you can create a page for it so that people can follow and see any updates about your brand or company.
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This blog will give you everything you need to know about creating a Facebook Business Page for your company, its pros and cons, advantages, pitfalls to avoid, as well as useful resources where you can continue learning about best practices when it comes to social media marketing.
What is a Facebook Business Page?
A Facebook Business Page is a public profile created and administered by an organization, company, or individual that allows users to follow the brand, post content and interact with fans, as well as see posts generated by the page itself.
The individual administering the page (referred to as the page “admin”) has the ability to post content directly on behalf of the brand, as well as connect and engage with the page’s following. Users can respond to the page directly, comment on posts and see the number of “likes” generated by that page in the top right hand corner of every post.
All Facebook Pages also have a “Call to Action” button that allows the page admin to direct users to a specific offer, product, or service. You can also create ads on Facebook to promote your page and boost its visibility.
Why Should You Create A Facebook Business Page?
Companies and organizations have steadily been integrating Facebook into their overall marketing strategy since its inception in 2004, and there are many reasons why a Facebook Business Page is a must-have for any company, small or large.
Here are the top 5 reasons why you should create a Facebook Business Page for your brand, company or organization:
- Strengthen Your Brand
- Facebook is one of the world’s largest digital advertising platforms, and having a presence on the platform gives you a direct line of communication to your customers. A Facebook business page is a great way to strengthen your brand by creating a single platform where you can promote your products or services and interact with your customers directly.
- Grow Your Brand
- The more people who follow your page, the more visible it will be for others searching for companies and brands like yours. Facebook offers several ways to promote your business page and make it visible to as many people as possible, including paid ads and an option to boost posts. As your fan base grows, so too will your potential reach.
- Get New Customers
- A strong social media presence can also help you get new customers. As your fan base grows, you can start using Facebook ads to attract new people to your business page. Facebook ads are paid advertisements that show up in people’s feeds based on their ages, locations, and interests. You can set a budget for each ad and decide how long you want to run the ad for.
- Build Trust
- Facebook is a safe space for your customers, and by posting content directly on behalf of your company or brand, you’re providing a source of information and support for your customers where they feel comfortable engaging with your brand.
How To Create A Facebook Business Page?
There are a few things to consider before you dive straight in and create a Facebook Business Page. Firstly, make sure you’re representing the correct brand. If you are a startup or small business owner, make sure the name of your company is spelled correctly before beginning the process of creating a Facebook Business Page.
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While it’s not mandatory for you to create a page for your brand or company, it’s strongly advised that you do so.
This will ensure that your posts reach the maximum amount of people possible, and also help you avoid any confusion if you’re also using your personal account to promote your business. Here’s a step-by-step process to creating a Facebook Business Page for your brand:
- Once you’ve logged into Facebook, access the “Create a Page” option located in the left-hand side menu.
- Select the category that best describes your business.
- Select the type of page you want to create. This can either be a “Local Business or Place” or a “Brand or Company”.
- Enter the name of your business and select whether this is a public or private page.
- Choose the category that best describes your business.
- Choose a profile photo for your page.
- Add a description of your business, the services you provide and the types of customers you serve.
- Add a “Call to Action” button (optional).
- Select the location your business operates from.
- Enter your website URL and Facebook URL, if applicable.
- Choose the date your page was created.
- Click “Create” to complete the process.
Pros And Cons Of Creating A FB Business Page
When it comes to the pros and cons of creating a Facebook Business Page, there are clearly more benefits to doing so than not.
However, it’s important that you’re aware of all the factors before creating your page. Here are the top 5 pros and cons of creating a Facebook Business Page:
Pros
- Strengthens your brand and identity.
- Grows your brand and customer base.
- Boosts your business’s visibility.
- Builds trust with customers by providing helpful content.
- Can be used to run Facebook ads and boost posts to a wider audience.
Cons
- Takes time and effort to maintain and update.
- May be confusing if you’re also using your personal profile for company content.
- If you’re not careful, you may come off as too sales-y.
- Facebook algorithms may change and affect your visibility.
- No control over who sees your posts.
Advantages Of A FB Business Page
There are many advantages to creating a Facebook Business Page, including stronger brand recognition, increased visibility, and a direct line of communication between your company or brand and your customers. Here are a few advantages of creating a Facebook Business Page:
- Brand Recognition
- A Facebook Business Page allows you to represent your company in a single, consistent way, making it easier for customers to recognize your brand and identify you as a reliable source of information.
- Increased Visibility
- The more likes and followers your page has, the more visible it will be to potential customers. This means that a Facebook Business Page is a fantastic way of boosting your brand’s visibility on the platform.
- Direct Line of Communication
- A Facebook Business Page allows you to directly interact with your customers and provide them with helpful information and updates about your company. This means you can respond to questions and comments as soon as they’re posted and provide your customers with a consistent source of information from your business.
- Easier to Track
- Facebook Pages can also be used to measure conversions, track sales and monitor advertising efforts. This data can help you determine which ad campaigns are working best for your business and what you can improve on for future posts.
Pivot Points To Avoid When Creating A FB Business Page
There are a few pitfalls to avoid when you’re creating a Facebook Business Page. While these pitfalls may not necessarily damage your brand or undermine your efforts, they will make it harder to increase your visibility and grow your business using Facebook.
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Here are the top 3 pitfalls to avoid when creating a Facebook Business Page:
- Avoid Being Too Sales-y
- Many businesses fall into the trap of trying to sell to their customers before they’re ready. While it’s important to monetize your brand and provide value to your customers, it’s also important to avoid sounding too sales-y and pushy. It’s best to lead with helpful, interesting content and then provide links to your products and services at the end.
- Avoid Being Inaccurate
- If your Facebook Business Page is not up-to-date, inaccurate information, or is misleading, it will undermine your brand and make it harder for customers to trust you