The world’s largest social network isn’t just for posting selfies and stalkers anymore. It’s also a great place to buy and sell stuff. In fact, there are more than 200 million active users on Facebook who visit the site every day to browse products, services, and local businesses.
That means if you have a business that sells goods or services, you should be selling on Facebook too. But with so many different types of businesses already operating on the platform, you might be wondering how your company can stand out from the crowd.
Thankfully, there are some features in this article that will answer all your burning questions about how to sell on Facebook Marketplace as an individual or business owner.
What is Facebook Marketplace?
Facebook Marketplace is a new feature on the social network that lets you buy and sell items locally. It’s a lot like Craigslist and eBay for Facebook users, but it’s designed for maximum ease of use. It lets you create local listings for things you want to sell and browse listings from others in your area.
You can also use Marketplace to find people who are offering services in your area (for example, plumbers or cleaners) and arrange to pay them directly through the app. That means you can earn some passive income by marketing your services to customers in your area or even just make some money from the stuff you have lying around the house. Marketplace is currently only available in the U.S.
Why Sell on Facebook?
Facebook is the 2nd largest search engine online (right after Google). If you can get some of that traffic to click “buy,” you’re going to make some serious cash. And with the “marketplace” feature, you don’t even need to set up an entire eCommerce website from scratch. You can create a Facebook listing to sell whatever you want, whenever you want.
What’s more, you can set your own prices and have your items listed and sold in less than a day. If you have a service-based business, you can also list your availability and rates on Facebook, potentially earning you extra income as you sleep.
Becoming a Seller on Facebook Marketplace
Before you can begin selling on Facebook Marketplace, you need to sign up as a seller. To do this, log into your Facebook account, select Marketplace in the upper right of your homepage, and then click “Become a Seller.”
Once you’re in the marketplace settings, you can select the categories for the types of products you want to sell. Once you’re in the marketplace settings, you can select the categories for the types of products you want to sell. You can also select how many items you want to sell per day and what you want to charge for shipping.
Once you’ve selected your categories, you’ll be asked to create a title for your first product listing. Once you’ve written the description for your listing, you can start adding photos and then create your listing. Once your listing is created, it will appear on Facebook, and you can monitor the traffic to your page.
How to List an Item on Facebook Marketplace
Creating an account is the first step to listing items on Facebook Marketplace. If you’re an individual, you’ll need to create a personal account, while if you’re a business, you’ll need to create a business account.
Once you’ve created an account, you can begin typing in the name of your item. As you type, Facebook will suggest related terms and products. If the product you want to sell isn’t suggested, you can click on “other” and type in the name of the item. Once you’ve added an item to your inventory, you can enter details about it and then create your listing.
These details might include the condition of the item, the size, what color it is, and any other relevant information. Facebook also lets you add as many as 10 images to your listing. These images should be clear and show the item from different angles. Once you’ve completed your listing, it will appear in the marketplace for others to view.
Selling Conditions and Fees for FB Marketplace
One of the first questions you might ask is, “how much can I make on Facebook marketplace?” As with other types of sales, it depends on what you’re selling and how much you’re charging.
Keep in mind, though, that Facebook takes a small cut of each sale you make. They also charge a fee if you’re using their payment system. However, the good news is that if your items are listed at a fairly low price, you should have no problem selling them quickly.
If you’re charging more for your products, though, you might have to wait longer for a sale. You’ll also want to consider offering free shipping if you want to make sales in a hurry.
Decide on a Facebook Marketplace Strategy
As you start to list items for sale on Facebook marketplace, you’ll notice that some sell quickly, while others don’t sell at all.
See: How to Get Facebook Marketplace (2022): A Beginners Guide
One of the reasons for this is that Facebook marketplace isn’t like a typical eCommerce website, where viewers see all of your products at once. As a seller, you have much less control over how your products are displayed and what order they appear in.
And while Facebook marketplace has a search function, it’s not great, and people will only see your products if they’re searching for them. Luckily, there are a few things you can do to increase the number of sales you make on Facebook marketplace.
How to Buy on Facebook Marketplace
Before you start shopping for items on Facebook Marketplace, you need to set up a payment method for purchases. Once you’ve done that, you can begin browsing through items listed by other sellers in your area.
Depending on how many items you want to buy, you can either “favorite” the listings you like or send the seller a request to purchase the product. Once the seller has accepted your request to buy the product, you can begin a conversation with them about payment.
Once you’ve agreed to terms, you can either pay the seller directly through the app or log in to your computer and send them a payment through your bank account or credit card.
Bear in mind that facebook is not responsible for buying and selling on it platform. So ensure you have inspected the product you want to buy before you pay for it.
Tips for Selling on Facebook Marketplace
One way to boost sales is to create a coupon code, and then put it in your product listing. This will help you gain more attention from potential buyers. Another way to boost your sales is to set up your product listing to be easily scannable. You can do this by putting the most important information at the top of the listing and using bolded or capital letters where appropriate.
You can also add a link to your website or a link to your social media accounts so that potential buyers can learn more about you and see what other things you’re selling. Another tip is to monitor your product’s sales and to see what you can do to improve them.
Once you’ve sold your first product, you’ll want to see how long it takes for the customer to receive it. If it takes too long, you may want to consider offering free shipping or expedited shipping as an option when customers buy your products.
Boost your Posts and Ads
There are several ways you can boost your posts and ads on Facebook marketplace. In the first place, always use a compelling headline that catches the attention of your potential buyers.
When writing your product description, remember to always proofread your posts. Another thing you can do is to use relevant images in your posts. This will help you to grab the attention of more Facebook users. Finally, you can boost your posts and advertisements by using specific targeting when creating your posts.
Selling Strategies for Facebook Marketplace
One way to boost your sales is to create a coupon code, and then put it in your product listing. This will help you gain more attention from potential buyers. Another way to boost your sales is to set up your product listing to be easily scannable.