Facebook Marketing Examples In 2024: Best Ways to Use Facebook for Business

If you’re looking for examples of how to use Facebook for marketing your business, you will list out some of them in this post. Interestingly, we’ll take you through the case studies and examples of real businesses who have succeeded with their own Facebook marketing campaigns. Let’s face it, there are a million articles on how to use Facebook for business.

Sure, they’re probably correct and there are tons of small businesses that have blossomed from using the social media site to market their brand. But if those same companies had read this blog post instead, things might be very different today. We love social media and its potential to grow brands and businesses like crazy. But even drinking the Kool Aid can get tiring after a while.

That’s why we decided to compile the best examples of how to use Facebook for business – including tips from real-life case studies that show exactly what works and what doesn’t; what sells and what doesn’t sell when it comes to your brand or business Here are some great examples of how to use Facebook for business – so you don’t have to wade through a sea of content trying to discover them yourself:

Facebook Marketing: What Works Now?

Let’s start with the basics. What does a typical Facebook feed look like? What are the most popular types of posts? People scroll through their feed fast – often only reading the image and a few words of text if they’re lucky. If your images or posts don’t stand out, then you risk being ignored. Let’s take a look at the average Facebook posts that have the highest engagement:

Facebook Advertising: A Case Study

There are countless examples of how to use Facebook for business, but let’s start with an actual case study. This is one of the best examples of how to use Facebook for business, because it shows a specific campaign that generated strong results.

There are a lot of ways to use Facebook for business, and each one is unique to your brand and situation. The Facebook ad campaign below was run by Spin, a Bay Area bike-sharing service. They wanted to grow their membership, and had tried emailing their subscribers and running traditional online advertising with poor results.

Spin decided to try their hand at Facebook ads, and specifically aimed their ads at folks who worked at tech companies in Silicon Valley. This was a great example of how to use Facebook for business – the campaign targeted a specific audience to increase the likelihood of a conversion.

Free Content with a Lead Generation Strategy

This strategy works best for eCommerce or B2B brands, but can be adapted for almost any kind of business. Let’s say that you sell cycling accessories online. You’re looking for new leads, but your margins are thin and it’s a competitive niche. You could use Facebook to increase sales by targeting cycling enthusiasts and offering free content in exchange for their email address.

The content could be a free guide or ebook on cycling, or something more interactive like a quiz. It’s important to keep it relevant to your business, and to provide value to your customers so they’re happy to sign up. You could also try publishing a few blog posts and videos on your site and then promoting them on Facebook.

This can be a great way to help people who are interested in your products or services, but aren’t ready to buy just yet.

Facebook Events and Ticketing to Grow Your Audience

This is a great way to turn your Facebook page into a community. By hosting events, workshops, or meet-ups on your page, you can build a grassroots following and help your brand grow.

Forums and message boards are great, but Facebook provides a dedicated space that can be easily found by search engines. Whether you host networking events or more educational workshops, Facebook events are a great way to bring in new leads and potential customers.

Some brands even run ticketed events, which can turn your page into a revenue-generating machine. Specialized groups for specific industries are also great for reaching like-minded individuals who may not be interested in your products or services, but could still provide value and be great sources of feedback or inspiration.

Facebook Live Video to Build Relationships and Sell

Facebook Live videos are a great way to build relationships and sell. If you’re not offering a service, product, or content that you can sell directly – Facebook Live could be a great option for you.

If you run a dental or health clinic that provides services to children or young adults, for example, Facebook Live videos might be the perfect way to show your expertise and build trust with your audience.

How to use Facebook for business: Host a Facebook Live video once a week where you take questions from your followers. Then, use Facebook lead ads to send potential patients to your website where they can book appointments.

Facebook Advertising Strategies That Work

Facebook advertising is a great way to test new products or services, and reach a wider audience than ever before. And the best part is that you can run Facebook ads at almost any budget. Facebook ad types: There are a few different types of ads to choose from when you decide to run an ad campaign on Facebook.

Sponsored posts: This is the most common type of ad. You can promote a post that you’ve already published on your page, or create a new post specifically for your ad.
Lead ads: This is a great way to build an email list, and make sales directly from your ad. You can select the type of person you want to see the ad, and the Facebook system will offer them a lead magnet in exchange for their email address.
Video ads: You can choose to create a video ad from scratch, or you can use an existing video from your Facebook page. These types of ads are best for longer videos, and can be especially effective if they’re hosted on Facebook Watch.

Create High-Converting Facebook Ads (and measure)

Most businesses run Facebook ads to drive traffic to their website, drive more sales, or build their email list. The most important thing to remember is that you’re only able to select one of those goals.

You can’t do all three with one ad, which is why it’s important to create high-converting ads. For example, if your goal is to build your email list, you might create an ad that rewards people who sign up with a discount on your product or service. If your goal is to drive sales, then you would offer a discount without requiring an email address.

Facebook for Business: Why It’s Important

Businesses have been using Facebook for years. Some have seen great success, while others have struggled to crack the code. There are a few reasons why it’s important to understand how to use Facebook for business correctly. First, it gives you a leg up on your competitors.

Second, it allows you to better understand your customers and what they want. Businesses have attempted to dive into the world of social media for years now, with varying degrees of success. Often, it’s not that they don’t understand how to use Facebook for business – it’s that they don’t know what to do once they get there.

Run Video Ads (and measure)

Facebook video ads are a great way to promote your business or product. Facebook video ads are a relatively new feature, and there are lots of ways to use Facebook for business with them. One of the best ways to use Facebook for business with video ads is to run carousel ads.

How is Facebook used in marketing?

There are a lot of ways facebook can be use for marketing. As a business owner, you can utilise facebook pages, facebook groups, facebook live feature, facebook advertising and many others to connect with your potential customers.

Facebook marketplace is also one of the best free facebook marketing tools that allow you and the rest of the numerous facebook users to buy and sell things for free.

What are the types of Facebook marketing?

Here are some of the facebook marketing ad types you need to know and use to boost your business presence online:

Image: Here, facebook recommends using images of your product or brand.
Video: By adding movement to your ads can make them more eye-catching in Facebook Feed.
Carousel: This facebook Carousel ads showcases up to 10 images or videos in a single ad, each with its own link.
Instant Experience: Facebook Instant Experience is a fullscreen experience that opens after someone taps your ad on a mobile device. You can Create an Facebook Instant Experience to visually highlight your brand, products or services.
Collection: This facebook ads format is a collection format features multiple products and opens as an Instant Experience when someone interacts with it. This enable your customers to discover, browse and purchase products from their phones in a visual and immersive way.

What are examples of social media marketing?

Here are some of the examples of social media marketing you need to know:

Spotify’s #yearwrapped
Greggs’ #vegansausageroll
Gillette’s ‘The Best Men Can Be’ and others

What companies use Facebook for marketing?

There are a lot of big brands that make use of facebook marketing. Here are some of them:

Nike
Taco Bell
Red Bull
Microsoft
SpaceX
National Geographic and lots of others

How do I start a Facebook marketing?

How to get started with facebook marketing is pretty simple and easy. Here is a quick guide on How to Run Facebook Ads:

Create an account with Facebook Ads Manager.
Start creating an ad through Facebook’s Ads Manager.
Choose an objective.
Choose your audience.
Set your budget.
Create your ad.
Monitor your ad’s performance metrics.
Reporting on Facebook ad performance.

See: How to Add Products on Instagram Shop