The world of social media is constantly changing and adapting. New platforms come and go all the time, but there are a few that remain constant. Facebook is one of those. As a result, more businesses than ever are focusing on how to market their business on Facebook. They recognize the potential of this platform to drive traffic to their website, capture leads, and sell more goods or services.
In fact, according to recent statistics, there are over two billion users on Facebook worldwide. That’s almost one-fifth of the world’s population! Whether you have a personal profile or business page doesn’t matter; the principles for how to market your business on Facebook remain the same.
And whether you’re just getting started or need some new ideas on how to market your business on Facebook effectively, this guide will provide you with everything you need to know about marketing your business there effectively.
The world of social media is constantly changing, and marketers need to step up their game when it comes to staying ahead of the curve. With new platforms popping up all the time, it can be challenging to stay on top of what’s working for your audience and what isn’t. In this article, we’ll go over some Facebook best practices that are sure to take your marketing efforts from good to great.
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These strategies have been proven time and time again in the world of marketing. If you’re ready to take your brand to new heights, keep reading! Whether you have an established brand or are just starting out with a new company, there are always new ways you can take your marketing efforts to the next level.
From staying updated on the latest trends in social media marketing to creating content that resonates with your target market, we’ve got plenty of helpful tips below.
Know Your Audience
The first Facebook best practice we’ll cover is knowing your audience. This is vital to successful marketing for any channel, and Facebook is no exception. If you don’t truly understand your customer base, it will be challenging for you to create content that resonates with them.
To help you get started, you’ll want to ask yourself a few key questions.
- Who is your target audience?
- What are their interests?
- Where do they spend most of their time online?
- What are their pain points/needs?
Once you’ve got a good idea of who your target audience is, you can start to create content that resonates with them and makes them feel like you “get” them. This will help you establish trust and build a loyal following of customers that will come back time and time again.
- What are their pain points/needs? Answering the last question will help you create content that solves your audience’s pain points and brings real value to them. This is an essential part of any successful marketing campaign. If you can’t prove to your customers that you’re providing them with value, you won’t be able to build a solid following.
Create Quality Content
Whatever type of content you decide to put out there, you want to make sure it’s of the highest quality. Facebook has been known to crack down on low-quality content, so it’s important to stay on top of this. Some examples of quality content include:
- How to guides.
- Educational content.
- Resource round-ups.
- Top 10 lists.
- In-depth blog posts.
- Live videos.
- Podcasts.
- Infographics.
- Live Q&A sessions.
The key here is to mix things up a bit so you don’t get stale. You’ll want to create a variety of content types so you can reach your audience on multiple levels.
Educational content, like how to guides, are great for generating leads and driving traffic to your website.
Live videos and podcasts are also helpful for generating leads, as well as creating a more personal connection with your audience.
Promote Your Facebook Page
Once you’ve created a solid foundation for your Facebook page, you’ll want to make sure you’re promoting it as much as possible. You can do this by making sure your page is set up properly, engaging with your audience, and taking advantage of Facebook’s built-in tools.
Many of these features are often overlooked or not used optimally, but they are incredibly helpful for getting your page in front of more people. Let’s break down some of these features.
- Setup a custom URL: A custom URL will help you stand out from the crowd and make it easy for people to share your page. Facebook also recently made it possible for you to purchase a custom URL for your page, making it even easier to get the URL you want.
- Create a compelling difference statement: When you first create your page, Facebook will prompt you to enter a “difference statement.” This is a short statement that spells out what makes your brand different from the rest. This will help you attract more people to your page and show them what makes you unique.
- Add a Call-to-action button: A call-to-action button can be added to your cover photo and is a great way to prompt your audience to take action. You can prompt visitors to like your page, follow you on other social media platforms, or visit your website. There are also a few other CTAs you can use, although they are not as widely used.
Create Custom Audiences
As we mentioned earlier, Facebook has added a “Custom Audiences” feature that allows you to target your ads to a specific group of people. This is a great way to scale your ad campaigns and reach a larger audience. When you create a custom audience, you’ll want to select the “Create a new audience” option.
From there, you can select the “create an audience from a customer list” option and enter the customer list you want to target. This feature is ideal for eCommerce businesses that want to retarget customers, but it can also be useful for other types of businesses. If you’re in the B2B space, for example, you may want to target specific teams within companies.
Facebook Events
If you’re hosting an in-person event, you may want to create a Facebook event to get the word out. This is a great way to drive more traffic to your page, engage with your audience, and generate leads. When creating an event, you’ll want to make sure to include all of the following:
- A compelling event title: Your event title should be short and to the point. It should also give your audience a good idea of what the event is about.
- A detailed event description: Your event description should include all of the information your audience needs to know, such as when the event is taking place, where it’s being held, and how they can attend.
- An eye-catching event image: Your event image should be visually appealing, but it should also match the tone of your brand.
Create a Solid Marketing Strategy
As we wrap up, you’ll also want to make sure you have a solid marketing strategy in place. The best way to do this is to create a marketing plan. A marketing plan will help you organize your efforts and focus your energy on the strategies that are most likely to succeed.
It’s important that you stay up to date on what’s working and what isn’t. This will help you adjust your strategy accordingly and make sure your efforts are as effective as they can be. If you need some inspiration, here are a few marketing strategies you can try:
- Content marketing: Content marketing is a great way to build trust with your audience and position yourself as an authority in your industry. You’ll want to create engaging, educational content that provides real value to your readers.
- Social media marketing: Social media is a great way to create a more personal connection with your audience and get your name out there. You can focus your efforts on one or two platforms, or spread your time between a few different sites.
- Email marketing: Email marketing is an excellent way to stay in touch with both current and past customers. It’s also one of the best ways to retain new customers.
Use Video Marketing
If you want to take your marketing efforts to the next level, video marketing is a great strategy to consider. Video marketing has been shown to improve click-through rates by 80% and leads by 50%.
It’s important to note that video marketing isn’t something you can do halfway. Creating a compelling video that resonates with your audience isn’t as simple as pointing your camera at someone and pressing record.
To create a truly effective video, you’ll need to have a solid marketing strategy in place, followed by plenty of planning and preparation. Here are a few tips to help you get started:
- Define your video’s purpose: Before you even pick up your camera, you’ll want to make sure you know exactly what purpose your video will serve. This will help you stay focused throughout the entire process and make sure you don’t stray too far from the path.
- Write a script: Once you know what your video is about, you’ll want to write a script.
Stay Updated on the Latest Facebook Marketing Trends
As we mentioned earlier, the world of social media is constantly changing. That’s why it’s so important to stay up to date with the latest trends in your marketing strategy.
By keeping tabs on which new platforms are rising in popularity and which ones are falling by the wayside, you’ll be able to better tailor your campaigns to your audience.
Some of the latest trends we’re seeing in social media marketing include:
- Longer content: Social media users are growing weary of seeing short, one-line posts that don’t really provide any substance. People want to be able to learn more about what your brand stands for — and that often takes more than 140 characters. If you’ve been keeping your posts short and to the point, consider adding in a few more sentences to give your audience more to read. Likewise, if you’ve been putting out lengthy posts all along, try to find ways to condense your message.
- Native advertising: More and more, brands are opting to use “native advertising” — content that blends in with the other articles on the platform. This way, your content is less obtrusive and more likely to be read. Facebook is constantly updating their algorithm, so it’s important for brands to stay on top of the latest trends when it comes to native advertising.
- Live content: Facebook Live has become one of the most popular ways for brands to engage with their audiences. If you’re looking for a way to provide valuable content without having to create a new article, Live is a great option. Live content is always fresh and exciting — it lets your audience know that you’re human and that you’re always up to something.
Create Rich Content
Whether you decide to opt for long-form content or short bursts of information, make sure your writing is rich. This means you should try to pack as much information as you can into your posts while still being concise.
After all, you don’t want to bore your audience! It’s important to keep your posts consistent, whether you’re publishing on Facebook or another channel. This will help your followers remember who you are and what your brand stands for.
By creating rich content, you’ll be able to better engage with your audience and build trust. Once people begin to identify with your brand, you’ll find that your following will grow exponentially.
Host Contests and Giveaways
If you’re looking for a way to boost engagement and get people talking about your brand, a contest or giveaway is an excellent option. Whether you’re hosting a photo contest or giving away a product, these campaigns will help you grow your following and increase your brand visibility. With Facebook’s recent algorithm changes, these types of posts have become even more important for brands.
Once you get the hang of hosting these contests and giveaways, you can do them on a regular basis and attract tons of new followers. Try to think of creative ways to host your contest or giveaway. This will keep it fresh and exciting for your audience.
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If you’re hosting a contest, make sure you set rules and follow them! You don’t want to be held responsible for handing out a prize to someone who wasn’t eligible to win.
Add Facebook Messenger Buttons
Facebook Messenger is a powerful marketing tool that many brands are just now beginning to utilize. If a follower clicks on your Facebook page and leaves before sending a message or leaving a comment, they’ll automatically be removed from your page.
This is why it’s so important to add a Facebook Messenger button to your posts. Once you’ve added this button, anyone can send you a message without having to go to another platform. Whether they want to ask a question or share their opinion, this will be a great way to keep them engaged.
Keep in mind that you can also add a Messenger button to your website. This will allow people who visit your site to message you directly through Facebook. Likewise, if you have a brick-and-mortar store, you can add a button that will allow your customers to message you from their phone. This will make customer service much more convenient for all parties involved.
Know Your Audience
As with any marketing strategy, it’s important to know your audience. Before diving into any campaign, be sure to outline who you’re hoping to reach and make note of the type of content that would best resonate with them.
This will help you tailor your posts to your audience and make them more engaging. When it comes to Facebook marketing, it’s important to keep tabs on which demographics are most likely to engage with your content.
Once you’ve identified these groups, you can start tailoring your posts to them. By keeping tabs on your audience and what they like to engage with, you’ll be able to create better content. This will help you reach more people and build trust with your followers.
Create High-Quality Content
In today’s digital world, quality content is king. Unfortunately, many brands are still creating low-quality content. If you want to be successful with your marketing efforts, you must create high-quality content.
What does this mean? It means you should be creating content that is unique and valuable to your audience. It also means that you should be investing in high-quality media. While this might seem expensive, it will pay off in the long run.
By creating high-quality content, you’ll be able to better engage with your followers. This will help you build trust with your audience and increase your brand visibility.
Don’t forget about email marketing
If you’re looking for a way to stay in front of your audience without being overbearing, email marketing is a great option. This is another type of content that can be created once and used multiple times.
Once you’ve finished creating your email marketing campaign, you can simply send it out whenever you’d like. This will help you stay top of mind with your audience and keep your name in their thoughts.
When creating your email marketing campaign, make sure you set a goal. This can be anything from increasing the number of leads you receive to growing your mailing list.
Be sure to stay consistent with your branding and offer in each email. You can even consider sending out a weekly email that features your top articles from the week.
Utilize Facebook Live
As we mentioned earlier, Facebook Live is a great tool for hosting contests and giveaways as well as engaging with your audience. If you’re hosting an event or have something special coming up that you’d like to broadcast, Facebook Live is a great option. This live-streaming tool allows you to reach a wide audience and provide a behind-the-scenes look at what your brand is up to.
Besides hosting live events, you can also use Facebook Live for Q&A sessions. This will give your followers the opportunity to ask you questions in real time. Another option is to create a branded show. You can do this by inviting a special guest to your studio and interviewing them on a topic that your followers would be interested in.
Use video ads to reach your target audience
Another way to increase brand awareness and reach new customers is with video ads. Video ads are an excellent tool for reaching your target audience and getting them excited about your brand.
With Facebook’s new ad platform, you can create an ad tailored to your product or service and target your ideal customer.